Top 6 Social Media Marketing Trends for 2020

Staying connected during stay-at-home orders means more people than ever are logging into social media. They are looking for your brand to communicate, inspire, and educate them. Shifting through all the social media marketing trends and all the social data you compile can seem overwhelming, but with the right team, technology, and strategy in place, you can start winning at social media marketing. 

Social media marketing has become a truly valuable marketing resource for both B2C and B2B merchants. If you aren’t considering some form of SMM, you need to rethink your approach to connecting with your customers and potential customers. Consider these numbers:

• 3.2 billion users around the globe use social media
• 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are using some form of social media

Tuesday, June 30th is World Social Media Days' 10th anniversary, so we are sharing the top six social media marketing trends to stay on top of this year.

Top Social Media Marketing Trends for 2020

With so many ways to utilize social media to reach prospects, which methods are most effective? It depends on your industry and what type of engagement you are wanting, but generally, these are the top six social media marketing trends to consider for the rest of 2020 and into the future. 

Social Videos

Short and long-form videos continue to rise steadily, being some of the most shared content in the world. More users in a wide range of demographics continue to watch social videos. While YouTube is extremely popular, more platforms are now offering video options for their users. Consider your demographics and look into the video options available on other popular platforms such as Facebook, Instagram, TikTok, or Snapchat. Popularity will continue well into the future.

Ephemeral Content (Temporary Content)

Think Instagram Stories & Facebook Live. With 400 million users watching Instagram Stories daily, this is a hugely growing segment. Temporary content offers a great way to go back and forth with your audience and truly engage with them. People feel the urge to click because the content will shortly be removed. Consider adding things like polls or live Q&A to truly get your audience “into” your brand.  

Instagram is #1, but is it your best bet?

Instagram continues to show some of the largest growth of audiences. One of the strongest demographics for Instagram use comes from 45 to 54-year-olds. However, don’t just hop onto a platform bandwagon for the sake of its own audience growth numbers. Think about where your brand will shine best (maybe it’s Linkedin, Twitter, YouTube….) and then focus on visual-heavy content for that particular platform, branching out from there.  

Continue reading the rest of my post here.