Top 6 Reasons Your Website Has a High Bounce Rate (and How to Fix It)

There are times when users visit your website and leave even when they’re looking for something that your website can provide. Bounce Rate is the measure of how many visitors do that – it's the percentage of people who leave a webpage without doing anything.

When a user visits your website, it is evident that they have a certain level of interest in the product or service you provide. Maintaining this interest is crucial, as users can lose interest within seconds. Your website should have the capability to retain their attention and engagement on your site.

Being a business owner, you must understand the reason why there’s an increase in the bounce rate because this not only hurts user experience but can also impact your bottom line. We’re here to tell you about the main reasons why people leave your website without taking any action:

These Reasons Are Why People Leave Your Website

Your Website is Hard to Navigate

If you’ve created a website that’s confusing to navigate, you’ll end up losing your website visitor within a few seconds.?

Users find it difficult to stay on your website if it is designed poorly. Just a few clicks and then they might leave and go to your competitors. It’s high time you should start taking things seriously.?

You can get rid of this issue by understanding the pattern of your user’s navigation.

Organize your content with what you believe users will see first. Use a design that makes it easy for users to understand. If your company has many products, make sure the website has clear and straightforward menus for categorizing items.

Your Website has an Outdated Design

The way your website looks is very dull or really old-fashioned. Even though looks aren't everything, they matter a lot for websites. When people check out a website, they decide very quickly if they want to stay or leave.

If your website looks unappealing or out of date, people might just leave right away. Your website has to look trustworthy and grab their attention, or they'll leave.

If your website's design or info is uninspiring and doesn't show off what your business can do, you might be missing out on people reaching out to you and losing new customers.

Your Website is Loading Slow?

Almost half (48%) of people expect a webpage to load in just two seconds or even less. That's pretty fast, right? This means even slight delays can significantly impact your bounce rate. If your website feels sluggish, visitors simply won't wait.? A slow-loading website frustrates visitors and increases bounce rates.

Thankfully Here's a simple fix: check how fast your website loads by doing a website audit. Tools like SEMrush can help. These tests will tell you if your site is doing well, point out any issues, and show where you can make things better.

Make sure your website isn't giving people a reason to leave before they've even had a chance to see what you've got!

Your Website’s Content Is Hard To Understand

While your website's aesthetics are visually appealing, user retention remains a concern. To address this issue, it's crucial to evaluate factors such as font readability, text size, color harmony between text and background, and the quality and size of images and videos.

Let's look at some basic things:

• Is the writing easy to read?
• Is the writing big enough?
• Do the colors of the text and background go well together?
• Are the pictures clear and the right size?
• Are the videos at least 720p or 1080p?

It's also important to make sure everyone, including those with slow internet and disabilities, can use your website easily.

For example, if the pictures are blurry, people might leave because they can't really see what they're trying to buy. So, you must fix these things to make sure everyone has a good time on your website.

Your Website has Some Errors

If a website doesn't work right, it can bug users and make them leave. Things like broken links, slow loading, error messages, and those 404 pages can all be reasons. When users face these issues, they might think the website isn't trustworthy or professional.

You can fix this by making sure your sites work well and give users a good experience. Testing the site regularly, fixing problems quickly, and showing clear error messages can stop people from leaving the site because of technical issues.

Your Website isn’t Optimized for Mobile Phones

Making websites work well on phones is really important these days. Strategies like starting with the mobile version first have helped designers and app developers create sites that look good on any device. When a website isn't good for phones, it's hard to use because the writing and pictures are either too tiny or you have to keep scrolling and zooming a lot. This can annoy people, and they might just leave and find a site that works better on their phone.

To make a website mobile-friendly, it should be designed to fit different screen sizes and directions. Plus, it should be easy to tap on things like menus and buttons with your finger. Anything interactive, like forms, should be made with phone users in mind. And pictures and videos need to be set up so they load quickly on phones.

Conclusion

People usually leave a website too early if it's not relevant or doesn't respond well. There are other things that can make more people leave too. Following some good practices can make sure not too many people leave your site too quickly.

If you're thinking of making your own website or want to make your current one better, talk to our experts at MasterBazar today. With our experts, you can make sure your website doesn’t have to face increasing bounce rates. Our commitment to providing top-notch service to your business will help you reach heights.