The Top 6 Reasons To Write Personal Notes!

Did you know the relationship with your client doesn’t have to end after the transaction? By fostering relationships with your clients before, during and after the sale closes, you’ll create advocates for your business. This will lead to more referrals, repeat business and, ultimately, peace of mind because you’ll know where your next lead is coming from.

The greatest asset in your business is your relationships.  Your past clients, current clients, and those that refer you to their family and friends help grow your business simply by talking about how great you are.  When you systematically nurture those relationships, you start growing your business by referral, not just by word-of-mouth. 

Think of your relationships, or your database, as a garden that you continuously tend to and reap from.  There are basic steps you should take on a regular basis to create advocates for your business out of your relationships.  Growing your business by referral is not only effective, it’s also a lot of fun!  Start tending to your garden today so you can enjoy the harvest for years to come.

And one of the best ways to tend to these relationships is with a handwitten note or greeting card.

Handwritten personal notes were a fundamental part of Brian Buffini’s (see below Who Is Brian Buffini?) real estate business and they continue to be a fundamental part of his business and success today.

He provides his clients with 50 blank note cards per month, so they can acknowledge the people they encounter that have an impact on their lives and businesses. A hand-written note will give you the opportunity to connect with those people and make a deposit in their “emotional account.” It also sets you apart from the competition by demonstrating the level of care and service you provide.

If you’re not sure what to write, the images below provide several suggestions to get started. Whether you’re sending a note to a client or a business owner in your network, the examples will put you on the right track to the perfect thing to say to build the relationship.

“Nothing in my career took less time, cost less money, and produced bigger results than notes.” Brian Buffini

Whilst Brian refers to the real estate industry, the same applies to any field of business.

Your clients or customers & the relationship you have with them are your greatest asset.

Why not use that asset to generate more business through referrals from the relationship you nurture?

It really is not that difficult.

Who is Brian Buffini?

Brian Buffini was born and raised in Dublin, Ireland, and immigrated to San Diego in 1986 where he became the classic American rags to riches story. After becoming one of the nation’s top Realtors, he founded Buffini & Company – an organization dedicated to sharing his powerful lead-generation systems with others. Based in Carlsbad, California, Buffini & Company has trained over 3 million business professionals in 37 countries and currently coaches and trains more than 25,000 business people across North America. Today, Brian reaches over a million listeners a year through his popular “Brian Buffini Show” podcast and travels the world sharing a message of encouragement about how to “live the good life.” Brian’s classic Irish wit, hard-earned wisdom and motivational style make him a dynamic speaker, adept at helping people tap into their full potential and achieve their dreams.

Acknowledgement: From Buffini & Company Resources