Top 6 Benefits Of SSL Certificate For Your Website

An SSL certificate is a digital certificate that permits an encrypted connection and verifies the legitimacy of a website. Secure Sockets Layer, or SSL, is a security protocol that establishes a secure connection between a web server and a web browser. In short SSL secures internet connections and stops hackers from accessing or altering data sent between two computers. When the URL in the address bar has a padlock icon next to it, SSL is being used to secure that particular website.

So how can the average web user tell if the website they are visiting has an SSL certificate?

Through the lock and https at the beginning of the URL, Chrome notifies you that the website you're viewing is secure and SSL certified.

Advantages of SSL certificates:

?An unsecured website is like a transparent pipeline where any third party can see what and how information is sent back and forth. This can lead to hacking and stealing confidential data. Whereas SSL is like a covering for that pipeline which covers the information and details about information. With this in mind let’s look into some benefits of using SSL certificates.

1.?Security

With highly crucial security, SSL offers protection for both the visitor and the site owner or organization. The owner's website is guarded against malicious attacks from hackers and other outlaws, and the visitor's personal information and data are safe.

2.?Search Engine Ranking

SSL certification is a ranking factor. The more advantageous your website is the more you are to gain an audience and observe an increase in search engine ranking. Use of SSL certificates is a great way to get heavy traffic on your website as no one wants their personal information to roam around all over the internet.

3.?A Pill to boost Trust

If your website is an e-commerce site, then users are most likely to share their personal information for logging in or signing in. if your site is SSL certified then the users will not get nervous upon sharing their information.

4.?Authentication

The SSL verifies that it is the proper website and that it is going to the right server when a user visits a website, especially when submitting data or files through the server. SSLs serve as evidence that this is really your website and not a fake. It will protect you from phishing websites that attempt to closely resemble your website in order to steal important information.

5.?Website speed

A website with fast response time probably has more chances to gain more audience. With this in mind, installing SSL certificates should become a priority for increasing your website performance.

6.?Encryption

The encryption of sensitive data can become easy. You can encrypt the sensitive data transferred from one device to another as you strengthen the security of your website. It might be anything from a password or bank account number to credit card information.

SEO Expert Amanda R. shares her thoughts on SSL Certification:

" Do yourself a favor (and your clients) by ensuring you have an SSL certificate for your website. I cannot stress enough how important these are because not only do they your website’s data and your customers, but it also validates your website from a privacy standpoint. To Simply put it, an SSL allows data to transfer between servers and web browsers securely and privately through an encrypted link.

As an SEO expert, one of the first things I look to do when I set up a new website is to obtain an SSL (Secure Sockets Layer).

My thinking is the majority of websites we work on are going to ask customers for their email. Online stores will ask for customer card details for online purchases. Websites may ask for SSNs, bank account numbers, etc.

These are fragile pieces of data. And if there was any chance for it to land in the wrong hands, it would be catastrophic in most cases.

These are crucial for SEO purposes too, believe it or not. Google webmaster trends analysts say an SSL is part of Google’s search ranking algorithm. And if that’s the case, this ultimately says having an SSL on one website versus one that doesn’t have one will give the one with the SSL the upper hand. They may get a slight boost in rank because it’s encrypted.

I can attest I’ve seen this to be proven true after working with a handful of clients. Some within similar categories outranked better because one had the certificate, and the other did not. It made for a good argument to use it after I made the comparisons.

SSL certificates are a factor of “trustworthiness.”, and we all know “trustworthiness” is big in Google’s eyes. Including these in your SEO strategy should be on the list of top to-do items. Trust me. It’ll benefit your website and everyone at every level. "

Conclusion

Internet users can avoid scams and safeguard their personal information from hackers by understanding the different SSL certificates to look out for and how to tell a safe site from a potentially harmful one. Cybersecurity hazards are constantly changing. An SSL certificate has a number of advantages, but its main one is that it encrypts data to safeguard customer and visitor privacy. However, it enhances the general user experience on your website.?

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