Top 50 Popular Brands Among Gen Z
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Based on consumer ratings from 18 to 24, Gen Z's favorite brands were discovered. Between November 2020 and November 2021, consumers anonymously reviewed brands on Comparably.com on six primary criteria: product or service quality, customer service, ROI, overall satisfaction with the company, loyalty, and likelihood of recommending the firm to a friend.
Content-sharing platforms and fashion brands, particularly those geared at a younger audience, such as Hot Topic and American Eagle Outfitters, are among the 50 greatest brands – 26 of which were also ranked the best brands by millennial customers. Companies that were not recognized as top brands by millennials, such as Riot Games and Razer, also made the list.
1. Google
Industry: Tech
Description:?Google is a multinational corporation that specializes in internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
2. Apple
Industry: Tech, consumer goods, media and entertainment
Description:?Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.?
3. Amazon
Industry: Retail, e-commerce
Description:?Amazon is an international e-commerce website for consumers, sellers, and content creators.
4. Netflix
Industry: Media and entertainment
Description:?Netflix?is a streaming entertainment service company that provides content that can be watched anytime, anywhere, on any internet-connected screen.?
5. Chick-fil-A
Industry: Retail, food and beverage
Description:?Chick-fil-A is one of the largest American fast-food restaurant chains with over 3,000 locations across the US, and the largest whose specialty is chicken sandwiches.?
6. Vans
Industry:?Fashion and beauty
Description:?Vans manufactures shoes, apparel, and other products for action sports.
7. Discord
Industry:?Tech
Description:?Discord?is a VoIP, instant messaging, and digital distribution platform.
Industry: Media and entertainment
Description:?Sony PlayStation is a global video-game brand, developed and marketed by Sony Interactive Entertainment (SIE), that consists of five home video game consoles and a line of controllers, and interactive and digital entertainment.?
9. Spotify
Industry: Media and entertainment
Description:?Spotify is the world's largest music?streaming service provider, with over 365 million monthly active users, including 165 million paying subscribers.?
10. Nike
Industry: Fashion and beauty
Description:?Nike is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.
11. Roblox
Industry:?Media and entertainment
Description:?Roblox is an online game platform that provides immersive digital experiences built by a global community of creators.
Industry:?Retail
Description:?Bath & Body Works is a retailer offering a breadth of exclusive fragrances for the body and home, including body lotion and body cream, body wash, hand soap, and fine fragrance mist.
13. Trader Joe's
Industry: Retail
Description:?Trader Joe's is an American chain of grocery stores that specializes in selling fresh and organic food with over 500 stores in 42 states.
14. Uniqlo
Industry: Retail, fashion and beauty
Description:?Uniqlo is a designer, manufacturer, and retailer of women's, men's, and kids' clothing and accessories.
15. Microsoft
Industry: Tech
Description:?Microsoft is an American multinational technology corporation that develops, manufactures, licenses, supports, and sells a range of software products, consumer electronics, personal computers, and related services.
16. Target
Industry: Retail
Description:?Target is an American retail company providing access to a wide selection of products such as furniture, electronics, toys, and more.
17. Costco
Industry: Retail
Description:?Costco Wholesale is a global retailer with membership-only warehouse club operations that provide a wide selection of merchandise.?
Industry:?Retail, fashion and beauty
Description:?American Eagle Outfitters is an American lifestyle, clothing, and accessories retailer.
19. Ulta Beauty
Industry:?Retail, fashion and beauty
Description:?Ulta Beauty is an American chain of beauty stores that carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and haircare products.
20. Chanel
Industry: Fashion and beauty
Description:?Chanel is luxury brand that provides the latest in fashion and accessories, eyewear, fragrance and beauty, jewelry and watches.?
21. Valve
Industry:?Media and entertainment
Description:?Valve is an American video-game developer, publisher, and digital distribution company.
22. Glossier
Industry:?Fashion and beauty
Description:?Glossier is a digitally native beauty brand that built a cult following for its easy-to-use skincare and makeup products with real beauty routines in mind.
23. Nvidia
Industry:?Tech
Description:?Nvidia manufactures integrated circuits for use in motherboard chip-sets, graphic processing units, and game consoles.
Industry: Media and entertainment, consumer goods
Description:?The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate with toys, theme parks, TV and online?streaming?services.?
25. Lego Group
Industry: Consumer goods
Description:?Lego Group provides play material and offers products based on learning and development through play.?
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26. Adidas
Industry: Fashion and beauty
Description:?Adidas is a German multinational corporation that designs and manufactures shoes, clothing, and accessories.?
27. Nintendo
Industry: Media and entertainment
Description:?Nintendo is a Japanese multinational consumer electronics company that develops consoles and games, including Nintendo Switch and Super Mario Brothers.
28. YouTube
Industry:?Media and entertainment
Description:?YouTube is a video platform that allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users.
29. Red Bull
Industry: Food and beverage
Description:?Red Bull manufactures energy drink beverages and has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.
30. Starbucks
Industry: Retail, food and beverage
Description:?Starbucks is a multinational chain of coffeehouses and roastery reserves that retails handcrafted coffee, tea, and fresh food items.
31. Dunkin'
Industry:?Retail, food and beverage
Description:?Dunkin' is an American multinational coffee and doughnut company, as well as a quick-service restaurant that serves hot and cold coffee and baked goods.
Industry: Food and beverage
Description:?The Coca-Cola Company is a leading global player in the soft-drinks industry, distributing Coke, Diet Coke, and other soft drinks worldwide.?
33. Gucci
Industry:?Fashion and beauty
Description:?Gucci is an iconic Italian luxury fashion house, known worldwide for its high-end apparel, jewelry, and leather goods.
34. Ikea
Industry:?Retail
Description:?Ikea is a Scandinavian chain selling ready-to-assemble furniture, plus housewares, in a warehouse-like space.?
35. Airbnb
Industry: Travel and hospitality
Description:?Airbnb is an online marketplace for lodging, accessible via website and mobile app, primarily for homestays for vacation rentals and tourism activities.?
Industry:?Fashion and beauty
Description:?LVMH is a French holding multinational corporation and conglomerate specializing in luxury goods.
37. Twitter
Industry: Tech
Description:?Twitter is an American microblogging and social networking service on which users post and interact.
38. TikTok
Industry:?Tech, social media
Description:?TikTok is a video-focused social networking service hosting a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes.
39. KFC
Industry:?Retail, food and beverage
Description:?KFC is a subsidiary of Yum! Brands. The fast-food restaurant chain specializes in fried chicken.
Industry: Tech
Description:?Zoom?is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing.?
41. Sephora
Industry: Retail, fashion and beauty
Description:?Sephora is a multinational retailer of personal care and beauty products, featuring nearly 3,000 brands, along with its own private label, Sephora Collection.
42. McDonald's
Industry: Retail, food and beverage
Description:?McDonald's is the world's leading global fast food service retailer with more than 37,000 locations in over 100 countries.
43. Instagram
Industry:?Tech, social media
Description:?Instagram is a free photo-sharing application that enables its users to take photos, apply filters, and share them on social networks.
44. Riot Games
Industry:?Media and entertainment
Description:?Riot Games is a gaming company that develops, publishes, and supports player-focused games such as League of Legends and e-sports tournaments.
45. Samsung
Industry:?Consumer goods
Description:?Samsung manufactures, designs, and markets consumer electronic products.
46. Razer
Industry:?Consumer goods
Description:?Razer is a multinational technology company that designs, develops, and sells consumer electronics, financial services, and gaming hardware.
47. Hot Topic
Industry:?Retail
Description:?Hot Topic is a retail chain specializing in counterculture-related clothing and accessories, as well as licensed music.
48. 7-Eleven
Industry:?Retail
Description:?7-Eleven is an American international chain of convenience stores, selling food, snacks, hot and cold beverages, gas and more, known for generally being open 24 hours a day.
49. GOAT Group
Industry:?Fashion and beauty
Description:?GOAT Group is a startup that functions as a marketplace for authentic sneakers.
50. Crocs
Industry:?Fashion and beauty
Description:?Crocs manufactures casual footwear for men, women, and children.