Top 50 Local Pack Ranking Factors 2022

Top 50 Local Pack Ranking Factors 2022

1. Proximity of Address to the Point of Search (Searcher-Business Distance)

2. Physical Address in City of Search

3. Proper GMB Category Associations

4. Product/Service Keyword in GMB Business Title

5. Location Keyword in GMB Business Title

6. Quality/Authority of Inbound Links to Domain

7. GMB Primary Category Matches a Broader Category of the Search Category (e.g. primary category=restaurant & search=pizza)

8. Consistency of Citations on the Primary Data Sources

9. Domain Authority of Website

10. Completeness of GMB Listing

11. Quality/Authority of Inbound Links to GMB Landing Page URL

12. Quantity of Native Google Reviews (with text)

13. Click-Through Rate from Search Results

14. Product/Service Keywords in Reviews

15. Quality/Authority of Structured Citations

16. Quantity of Inbound Links to Domain from Locally Relevant Domains

17. Proximity of Address to Centroid

18. Product/Service Keyword in GMB Landing Page Title

19. High Numerical Ratings of Business by Google Users (e.g. 4–5)

20. Page Authority of GMB Landing Page URL

21. Consistency of Citations on Tier 1 Citation Sources

22. Location Keyword in GMB Landing Page Title

23. Quantity of Engagement Signals on GMB Listing (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc.)

24. Prominence on Key Industry-Relevant Domains

25. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)

26. Volume of Searches for Business Name

27. Proximity of Address to Centroid of Other Businesses in Industry

28. Age of GMB Listing

29. Verified GMB Listing

30. HTML NAP Matching GMB Listing NAP

31. Driving Directions to Business Clicks

32. Quantity of Third-Party Traditional Reviews

33. Diversity of Inbound Links to Domain

34. Authority of Third-Party Sites on Which Reviews Are Present

35. Mobile-Friendly/Responsive Website

36. Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains

37. Location Keywords in Anchor Text of Inbound Links to Domain

38. Quantity of Inbound Links to GMB Landing Page URL

39. Positive Sentiment in Reviews

40. Clicks to Call Business

41. Local Area Code on GMB Listing

42. Volume of Quality Content on Entire Website

43. Velocity of Searches for Business Name

44. Geographic (City/Neighborhood) Keyword Relevance of Domain Content

45. Association of Photos with GMB Listing

46. Presence of Business on Expert Curated "Best of" and Similar Lists

47. Quantity of Citations from Locally Relevant Domains

48. High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc.)

49. Overall Velocity of Reviews (Native + Third-Party)

50. Topical (Product/Service) Keyword Relevance of Domain Content

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