The Top 5 Website Builders for Business Owners and When to Use Them

Looking to develop a landing page for your company or your online portfolio? The place to begin is here.

Having a dedicated website can be essential for kicking off marketing initiatives, promoting consumer trust, and acting as a purchasing channel. Additionally, according to data from Forrester Consumer Technographics, 56% of customers indicate that search engine queries play a role in some of their purchasing decisions.

Regarding how to reduce your alternatives, here are some of the greatest starting points if you want to increase your online presence.

1) WordPress

What We Love:? WordPress.org and WordPress.com are two iterations of the well-known website builder that says to power more than 31% of the internet. The first offers a free download and installation of WordPress software on your personal web server and excels at customization and flexibility. Users can add code, create custom site applications, and grant various levels of access to site administrators, editors, and contributors. However, reviews claim that flexibility can often come at the sacrifice of simplicity, so you might want to try WordPress.com if you're looking for something more straightforward. The '.com' version handles all aspects of website hosting on your behalf. Additionally, it provides hundreds of templates in addition to plugins for security checks, contact forms, etc.

What Users Say:? A reviewer claims, "Both the.com and.org versions I've used are equally capable, and customer support is responsive." You can either utilize a theme or write the code from scratch for your website, and there are a million plugins from which to select." Another claim is that a beginner can get started and test out WordPress.com's fundamental features for free (highly recommended).

2) Shopify

What we love: When it comes to online product sales, Shopify is somewhat of an industry darling. The majority of website builders have e-commerce options, however, Shopify stands out due to its 24/7 customer care, payment processing, and analytics. Although more expensive than competitors, customers can use Shopify's selection of templates to build out and customize their website (10 free options and 56 paid options). Another thing to keep in mind is that you may still sell using Shopify if you decide to use another website builder but are dissatisfied with its e-commerce features by integrating its "Buy Button" on a variety of other platforms (WordPress, Squarespace, and other).

What Users Say: A reviewer claims, "Shopify is the right choice for you if you want to keep things simple and you require a sleek, responsive e-commerce site." "No prior programming experience is necessary, and there are lots of excellent templates to pick from." One more says, "Incredible customer service. Shopify is unmatched in every way in this regard." Additionally to being convenient, their live chat option is manned by experts in their field."

3) Wix

What we love: There's a good reason why Wix is the best website builder for small businesses, according to the review site Wirecutter. According to the most recent count, it provides 572 options for generating templates as well as plug-ins for services like OpenTable, Google Maps, scheduling appointments, and more. And if you're afraid of design? Think about utilizing Wix's Artificial Design Intelligence (ADI), which creates your website automatically after you respond to a few questions.

What Users Say: A reviewer claims, "The amount that I adore Wix and their website construction tool cannot be adequately expressed in words." I have no trouble using the Wix website editor. "Very few page restrictions apply, and everything is set out in front of you." One more comment, "I chose Wix after putting in a lot of time researching the top platforms for developing beginner websites." I swiftly created and finished my own website for nothing in just one week."

4) Weebly

What we love: One of the most affordable solutions for a small business website is Weebly, which not only has a free version but also has premium options that start at $4 per month and go up to $25. According to the most recent count, the builder has far fewer template alternatives than its rivals, but what it lacks in diversity, it makes up for in ease. The user interface is simple, and its editing capabilities are fairly easy to use.

What users say:” I've been working with my group for years to build a website that looks fantastic and is reasonable," says one reviewer. We turned to Weebly after three professional site tries... The best part is that it looks great, especially considering the price we paid! Another said, "It's quick, simple, and effective... This is a wonderful option if you simply need a simple, clean website that expresses your message without taking a lot of effort.

5) SquareSpace

What we Love: Squarespace, which specializes in straightforward and uncluttered design for industries like art and design, fashion and beauty, health and fitness, and more, provides over 70 template choices, 24/7 customer service, and unlimited bandwidth and storage. Another perk? The builder provides e-commerce-specific facilities including limitless product catalogs, drag-and-drop tools for sorting goods, and the capability to send email reminders to customers who abandoned checkout before making a purchase. Among the many famous people who use Squarespace are John Malkovich, Keanu Reeves, and Leon Bridges.

What users say: A reviewer claims, "Although the layouts appeared correct while I was changing them, there were always issues when I viewed them live and on various devices when I used alternative drag-and-drop website construction software. My website always appears precisely as I expect it to thanks to the Squarespace platform." Another responds, "Their program is normally quite simple and can be understood after a few quick searches, but the few times I didn't know what to do they were there for me and literally talked me through how to accomplish anything."