Top 5 Ways to Improve Declining Content Marketing ROI

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

Top Ways To Boost Your Content Marketing ROI

Here are the top 5 ways to boost your content marketing ROI by leveraging the power of analytics and several other tools:

Keep Vanity Metrics Away and Focus on Real Metrics

In order to measure the content marketing ROI properly, you need to ignore vanity metrics like number of registered users, number of downloads or number of page views. These metrics do not necessarily help to measure the number of leads.

Prepare Evergreen Content

Evergreen content is the content that always remains relevant and never loses its value. This is opposed to seasonal content like news stories.

Choose keywords that quality for evergreen content and apply strategies like the Skyscraper content strategy to make the content stand apart in the search results. This will help you to easily defeat your competitors in the search results and gain more traction.

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