The Top 5 Ways to Ensure Business Decision Makers Remember You
Ty Erickson
?? Helping businesses grow w/ smarter insurance financing | ?? Making brands unforgettable with premium chocolate | ?? Creating epic Utah getaways | ? Boosting energy w/ Thrive | ?? Investing in the future of e-commerce
Here are the top 5 ways to ensure business decision makers remember you:
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1. Make sure you have a strong elevator pitch.
2. Create a memorable business card.
3. Develop a strong personal brand.
4. Follow up after meeting someone important.
5. Stay active on social media.
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1. Make sure you have a strong elevator pitch
In a world where the average person is bombarded with over 5,000 marketing messages per day, it’s more important than ever to make sure that your message is not only heard but also concise and remembered. Your elevator pitch should be no longer than 59 seconds. It should create urgency of why they need what you offer and a solution.
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2. Create a memorable business card
Creating a memorable business card will ensure that you stand out from the crowd. Most business cards are dull, but there’s no need to follow the norm. Using a unique design or custom print technology such as foil printing or embossing, you can make your card stand out and ensure that it’s memorable. Many business cards feature just a name and contact details. But why not go the extra mile and include thought-provoking quotes or an interesting tagline with a QR code? Including an image of yourself can also help capture people’s attention and make you more relatable. Whichever design you choose, make sure it reflects your brand, and include only the essential information. Most importantly, make sure to include your name—it’s the best way to ensure that decision makers remember you!
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3. Develop a strong personal brand
Often in business, the name and the face become synonymous with the brand. In order to help your business customers, remember you, it is important to create a strong personal brand. Begin by assessing your skills and expertise. What makes you unique? What sets you apart from other business decision makers? After you have identified your unique skills and experiences, start creating your brand. Developing a personal brand involves more than just having a website or creating a social media profile - it also means having consistent content that reflects your brand. This can include blog posts, speaking engagements, webinars, or video presentations. Take time to craft your professional profile, create a portfolio of work, and reach out to influencers related to your field. Focus on creating content that is unique and follows a strategy to reach out to your consumer base. Developing a strong personal brand will increase your chances of being remembered after a business meeting.
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4. Follow up after meeting someone important
After a business meeting, it is important to follow up. Following up shows that you are engaged and interested in engaging in a long-term relationship. One of the essentials for every business decision maker is to establish a strong network. Therefore, it is very important to follow up as quickly and effectively as possible.
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Follow up with an email: After a business meeting, send a thank you email to the decision maker. This can be formal or informal depending on the situation. With the email, you can thank them for taking the time to meet with you and outline what you discussed. Keep the content of the email brief but provide additional information that may be helpful.
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Send a follow-up message and connect on social media: Reach out on social media and "connect" with the decision makers. Connecting on LinkedIn is a good way to keep the business relationship alive. If the conversation doesn't warrant an email, you can also reach out through other messaging services.
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The goal of following up is to ensure that you are remembered by the business decision makers. Following up after the meeting is a key step in growing your professional network and developing strong relationships.
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5. Stay active on social media
Social media is an excellent way to stay connected to business decision makers. They are often active on networks such as LinkedIn, Facebook, Twitter, and Instagram and should be utilized to stay connected and build relationships. To ensure you remain visible, it is important to have an active social media presence. You should regularly post updates about your business, industry news, showcase your knowledge, and participate in conversations. You also need to be aware of current trends and events, so you can comment and add value to the conversations. Additionally, engaging with the decision makers directly on their profile is a great way to start meaningful conversations. Being active on social media will allow you to build your network and ensure that you are remembered by those in decision-making roles. It will also help to increase your profile and show you are knowledgeable in your industry. As such, staying active on social media is an essential part of the journey of ensuring business decision makers remember you.