Top 5 Ways CMOs Should Be Using AI in Their Day-to-Day Jobs

AI isn’t just a buzzword anymore—it’s a tool that can redefine how CMOs operate. By harnessing AI strategically, you can elevate your marketing output, better connect with your Ideal Client Profile (ICP), and drive more measurable results. Here are the top five ways CMOs should integrate AI into their day-to-day workflows, along with actionable examples.

1. Deepen Your Understanding of Your ICP with AI-Driven Research

Understanding your audience has always been Marketing 101. But AI can help you can take that understanding to a whole new level. AI-powered tools can analyze audience behavior patterns, segment customer data, and reveal compelling insights.

Example:

Imagine you’re planning a campaign for a SaaS company targeting mid-sized HR teams. By feeding historical customer data into an AI tool, you could uncover trends like:

– Which industries engage the most with your emails

– What pain points are trending across LinkedIn posts

– Optimal times and channels for content distribution

These insights let you craft hyper-targeted campaigns that resonate deeply with your audience.

2. Streamline Design Layouts and Multi-Size Ad Composition

Creating the right ad sizes for every platform can be time-consuming. Enter AI design tools like Canva’s Magic Resize, Adobe Firefly, and Figma’s AI features. These tools can adapt one ad design into dozens of platform-ready layouts in seconds.

Example:

Let’s say your team creates a stunning carousel ad for LinkedIn. AI can automatically resize and reformat that same design into engaging vertical ads for Instagram Stories, banner ads for Google, and square visuals for Facebook, all while ensuring your brand integrity remains intact. This allows your creative team to focus on strategy and ideation.

3. Use AI for Campaign Ideation and Brainstorming

Staring at a blank page when brainstorming campaign ideas can be tough. AI can jumpstart the process. Tools like ChatGPT, or Copy.ai excel at generating creative ideas based on a few keywords or prompts. These creative ideas can be helpful in kicking off the brainstorming process.

Example:

If your brand is launching a new product, you can input a prompt like: “Create a campaign that connects sustainability with high performance” into an AI tool. In seconds, you could receive dozens of unique taglines, ad concepts, and themes. These ideas serve as inspiration to spark your team’s creativity, helping you quickly narrow in on the best strategic direction.

4. Boost Productivity in Copywriting

AI is like a copywriter’s turbo boost. Many AI tools can edit and optimize content for you, freeing up time for your team to focus on brand voice and storytelling.

Example:

Your team needs email copy for three nurture sequences targeting leads at different stages of the buyer journey. AI can quickly draft the structure for each email series. It provides your team with a solid foundation to polish and personalize. Keep in mind that it is very easy to identify something written by AI that wasn’t edited or personalized by a human. Always edit and add your brand’s tone.

Bonus Tip: Use AI to A/B test subject lines and headlines by generating 5–10 variations, then let your email tool identify which resonates most with your audience.

5. Predict Campaign Performance with AI Analytics

Predictive analytics tools like HubSpot AI, Marketo Engage, or Optimizely can analyze past campaign data to forecast future performance and recommend adjustments in real time.

Example:

You’re launching a new product and want to ensure the campaign hits its KPIs. AI can analyze past campaigns to predict outcomes based on your budget, channels, and messaging. For instance, it might reveal that increasing your PPC spend by 15% on Instagram could drive a 25% lift in ROI, or that your audience is 10% more likely to engage with campaigns launched on Tuesdays. This data-driven insight ensures you’re spending smarter, not harder.

The Bottom Line: AI Amplifies Your Marketing Impact

As a CMO, your job isn’t just to oversee—it’s to inspire, innovate, and lead your team to better results. AI won’t replace the human touch, but it’s a powerful ally that can supercharge your impact. With each of these tools, you can get a headstart or better insights in faster time. By leveraging AI tools, you can work smarter, scale faster, and connect with your audience in more meaningful ways.

Let us help you integrate these tools into your marketing strategy. Reach out today, and let’s sweeten your strategy.