Top 5 Ways To Choose a Great Brand Name

Are you struggling with the selection of Brand name?? Don't worry read this blog and it will help you get a better idea about choosing the right Brand name.

First thing first let us understand why the Brand name is very important? Why we should focus on choosing the right brand name?

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? ... A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo.

Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for a business, a product, or a service, you have several options. So as you have understood the importance of the brand name, let us see what are the top 5 ways to choose the right brand name.

1.Use the founder or inventor’s name (Hewlett-Packard)

2.Describe what you do (Southwest Airlines)

3.Describe an experience or image (Sprint)

4.Take a word out of context (Apple)

5.Make up a word (Google)

Wait don't skip the below paragraph. You may have chosen a brand name after following the above steps or you may already have a brand name. So it’s important to protect your name to the appropriate degree. If you choose a name that infringes on another company’s trademark, you could receive a cease-and-desist letter and have to go to court and/or change your name after months or even years of use.

By protecting your name, you also gain the ability to prevent future competitors from using it.

Hurray!!! You just got some upgrade in your knowledge.

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