Top 5 UX trends to follow in 2024
It is 2024 and there’s a shift in UX/UI design trends. The technological industry is rapidly moving towards crazy advancements (Yes, crazy advancements!) consequently, shaping the future of the marketing industry. Without delaying much of your time, let’s discover what are the top UX trends dominating in 2024.?
Top UX trends?
Artificial Reality(AR) and Virtual Reality(VR), the two transforming technologies in the world are rapidly making their way into UX and UI designs. These innovations greatly improve user interaction by fusing real-time digital data with the physical world.
Gesture-based interaction is one of the newest elements in AR and VR. Users can engage with digital objects more intuitively with the aid of sensors and cameras. For example, users can move their hands or heads instead of using a mouse or touching a screen.
AI is indispensable in today’s digital era. One cannot survive in the vying realm of technology without embracing AI in their tasks. Interestingly, designers have wholeheartedly accepted AI and make often use of it to enhance user experience. For instance, AI helps in generating research-based personalized content for the audience. In return, it increases user engagement.
AI conversational technology like Voice User Interface (VUI) uses speech recognition, natural language processing, and machine learning to understand the spoken language and to respond to it. It doesn’t require hands-free, doesn’t bother you to write the text, and responds within milliseconds, making it a crucial element of modern UX design.?
Personalization is impossible without AI. From chatbots that provide instant answers to users’ queries to predicting user behaviour, AI is now giving rise to an era of hyper-personalization.?
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Although basic personalization has been present for years, it has now reached the heights of complexity and sophistication. For instance, AI can predict your future favourite shows on Netflix! AI can predict your future shows by analyzing your viewing history, ratings, and preferences. It uses sophisticated algorithms to suggest content that aligns with your taste based on what you’ve watched and liked in the past.?
The dark mode is becoming users’ favourite mode to use apps like Instagram, Facebook, and Google. Dark mode wasn’t a feature just a few years back, but now, incorporating this feature in Google and other apps has increased its demand. It is not only visually aesthetic but also offers several benefits to the users, elevating the user experience.
One of the dominant advantages of dark mode in UX design is its ability to minimize eye strain and fatigue. Moreover, a dark background enhances the written text and makes it easier for the user to read the text, leading to a more pleasurable user experience.?
In contemporary UX designs, micro-interactions are the crucial elements that provide users with a delightful experience. Let’s think of downloading an application on mobile and checking the bar to fill up. That’s microinteraction! Another example includes users interacting on Facebook with different react emojis on posts.?
In addition, micro-interactions usually provide visual feedback and guide users in various ways to avoid errors.??
UX designs in a nutshell
Digital technologies pay close attention to users’ demands and preferences to provide them with an enjoyable user experience. To conclude, developers and designers are encouraged to embrace shifting trends in user experience and show their creativity too.?
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