The Top 5 UX Errors That Will Turn Off Your Users

Are you tired of your website's or app's consumers abandoning it? Your UX (user experience) design needs some attention.

UX design is in charge of giving users an experience that will boost their degree of happiness when using a website or software product. From the moment the user lands on the website until they complete the required conversion, a successful UX is appealing, engaging, and seamless.

Making a few eye-catching buttons and a beautiful layout is only a small portion of UX design. To guide the user around a website (or an app) and get them to interact with the desired touchpoints, a UX designer must take the potential user path into account and, overall, make the job user-centric.

1. Ignoring the user's mental model

A mental model represents the user's expectations for the product in the user's head. It basically consists of what the user anticipates based on prior experiences, needs, similar items, etc. It will therefore be problematic if a user tests a product and finds it does not fit their mental model.

The problem is that many designers prioritize their own conceptual model, or how they imagine a product, and neglect the demands of potential users. This causes a mismatch between the two models. Although it's not usually a problem, occasionally the mismatch is so severe that the customer is utterly dissatisfied with the outcome.

2. Inconvenient content that disrupts navigation

Button-like call-to-action (CTA) elements are crucial because they persuade users to take the desired action and guide them toward conversion. Yet, there are occasions when CTAs are counterproductive because they ruin the navigation and keep visitors from using the website's or app's true navigation.

By obstructing the user's view with pointless visual elements, you interfere with the user's natural customer journey, deny them control, and instead pressure them to perform a particular action. Those who are irritated and frustrated are the only outcomes of this incredibly bad user experience.

3. Innovation that sacrifices usability

A user anticipates seeing a cart in the upper right corner of a website, like an eCommerce store, when they visit there. Every eCommerce website has that, it's just a common UX principle for this kind of website.

The important thing to keep in mind in this situation is to avoid introducing innovation to the fundamental components that support consumers' quick and automatic navigation.

4. Using carousels

Carousels are incredibly popular for some reason, although they frequently offer no benefit to users. The following are the drawbacks of website carousels:

a. They have no actual worth; they are merely additional data.

b. Take away the user's ability to control the images by automatically altering them.

?c. Interfere with the page's content.

?d. To access useful information, encourage the user to scroll down.

A carousel is essentially simply a large image with some content on it, so it makes sense why users would choose to skip it.

5. Disregarding mobile UX

Worldwide, there is an overwhelming number of mobile users, which is steadily increasing. This, therefore, contributes to a sharp increase in mobile app development.

Among the most common mobile UX errors are:

a. Tiny buttons that are fine on a desktop but are invisible on a mobile device

b. On a mobile device, a large copy may look infinite

c. Terrible picture quality

d. Unclear navigation

Navigation is another crucial distinction between desktop and mobile UX. While a mobile user tries to tap as little as possible, a user who browses a desktop version of a site usually has the time to do so.

Decrease the number of touches while maintaining a straightforward and easy mobile navigation system.