Top 5 Uses For Large Signage Printing In Marketing

They say that ‘a business with no sign is a sign of no business’, and there’s truth to this sentiment. Signage acts as the face of your brand, a critical first impression that has the power to attract, engage, and convert potential customers. Studies have revealed that more than 75% of consumers have stated that attractive signage has driven them to make a purchase, highlighting the profound impact signage has on consumer behaviour.?

So, how can you optimise your signage strategy to ensure maximum visibility? The answer often lies in going big. Large format signage offers an impactful solution, giving your business a bold, commanding presence amongst a sea of competitors. This larger than life signage encompasses anything from an A1 size poster to a highway billboard or construction site hoarding. It's a cost effective, long lasting option for brands looking to maximise exposure in both indoor and outdoor environments.?

In this article, we’ll explore the top five creative uses for large signage printing in marketing that will inspire you to think big and stand out.?

Event Banners and Media Walls?

Large signage printing is a game-changer in the event space. Banners and media walls are the perfect way to spread your brand's message or showcase your products at trade shows, exhibitions, and conferences. These oversized prints set the tone and create an immersive experience for attendees. Plus, they’re perfect for encouraging user-generated content as guests share photos with your brand featured prominently in the background.?

Whether used indoors or outdoors, event banners printed on durable, weather-resistant materials bring your brand to the forefront and stand out in a crowded space. They’re also easy to transport, set up, and store for future use. Pairing banners with branded event displays and signage brings together a cohesive brand presentation that will improve recall and recognition from event-goers.?

Site Hoardings?

Site hoardings are the often overlooked canvases surrounding construction sites, but they hold immense potential for brand communication. These large-scale barriers can be transformed into vibrant displays that convey brand messaging, build anticipation, and generate curiosity about the upcoming project.?

Hoarding signage is perfect for promoting developments with “coming soon” messages, providing details on launch dates, or even showcasing the site’s history. However, navigating the complexities of designing and installing site hoardings – ensuring they are safe, compliant, and aligned with council regulation – can be challenging. This is where partnering with an experienced local printer makes all the difference.?

Floor Decals?

In a world where many are engrossed in their phones, floor decals offer a clever way to capture the attention of a population that is constantly looking down – by advertising on the very floors we walk on!?

Floor decals maximise visibility in unconventional spaces, ensuring your message reaches those who might otherwise miss traditional ads. When combined with other large format solutions, floor decals help you engage a diverse audience, making them a powerful addition to any marketing strategy.??

Vehicle Wraps & Decals?

For businesses that operate on the go, vehicle signage is an essential marketing tool. Whether you’re in trades, catering, equipment hire or any other mobile business, vehicle wraps and decals turn your fleet into moving billboards, allowing you to extend your brand’s reach wherever business takes you.?

Vehicle wraps offer a cost-effective way to promote your business, with the flexibility to cater to both short-term promotions and long-term branding efforts. Decals are easy to apply and remove, making them ideal for temporary campaigns or permanent displays. They can be placed on just about any part of your vehicle, from doors to windows, ensuring maximum exposure to unique market spaces as you drive from job-to-job.?

Window Graphics?

Windows are prime real estate for visual marketing, and large-scale window graphics are an innovative way to engage passersby. From practical uses like providing business information, to advertising your latest promotion, to bolstering your interior design efforts with creative displays, window graphics are a versatile signage solution for any business goal.?

The beauty of window graphics lies in their flexibility. They can be fully opaque or transparent, allowing light to pass through while still maintaining bold and bright colours. They’re also easy to change, making them perfect for rotating promotions or festive designs. For businesses in high-foot-traffic areas, well designed window graphics act as a powerful driver of brand awareness.?

Large signage printing offers endless possibilities for brands seeking to elevate their marketing efforts. Partnering with Kwik Kopy for your large format signage needs allows you to reap the rewards of local, experienced custom signage specialists offering end-to-end solutions in design and print. Your nearby Krew can come directly to your location to provide professional advice, accurately measure and quote your job, and conveniently handle installation at a local level. This not only ensures a perfect fit for your needs, but also allows for quicker, more responsive service. Get in touch with your local Krew to see what you can make possible!?