Top 5 Upcoming Trends in Digital Marketing to Pivot ROI

Digital marketing is the most talked about topic of modern business marketing. The digital marketing industry closed at $321 billion globally at the end of 2022.?

Aren’t these figures insane? Indeed, this is why businesses have shifted their focus from complex marketing techniques to direct marketing through social media influencers and other digital marketing trends.?

Subsequently, the digital marketing industry will grow at 13.1% CAGR at a value of $671.86 billion between 2025 and 2028.?

This blog is a catharsis of the upcoming trends in digital marketing for 2023. These trends will shape the world of digital marketing. Hence, it is time to unleash them.

1. Video Content Specialization

Video content has dominated the marketing industry since the advent of digital marketing. With brands gone social, they now have more freedom to create flexible content for their target, prospective, and actual customers.?

If stats are believed, video content creates crazy collectives regarding views and ultimate CTAs for brands.?

However, it depends on the company’s products, its preferred marketing platform, and the campaign motive as to which platform they should choose. Here’s a list of upcoming video trends in digital marketing:

• Vlogs
• Reels
• Podcasts
• Product unpacking

2. Rise of Performance-based Marketing

More and more companies are relying big time on influencers to maximize sales. To raise the actual sales bar of any company, the digital marketing team should contemplate quantitative deals at the focal point. For this, marketers should take performance-based marketing into account.?

So, attention influencers!?

Your job is no longer limited to creating trending content for your clients. You'll need to agree on performing in numbers to keep your place in the company as an influencer in 2023.

However, the influencers must agree to the required terms and conditions for the smooth execution of the content. If you meet the target sales count, you will surely secure your position, and chances are high to remain engaged in long-term contracts with the client/business.

3. Cross-platform Marketing

The strength of online marketing lies in diversity. Cross-platform marketing is under the spotlight these days.?

Working on diverse platforms with different kinds of content help marketers reach out to the maximum audience. Once you know the social media platforms where your audience spends the most time, you can plan out strategies, dive into their world and mark your presence.

Since you are recognized everywhere, your credibility and awareness automatically increase. It would be best if you kept up with the latest trends on social media platforms. You can plan strategies for different platforms to ensure you hit the right spot.

4. User-Generated Content

Any marketer's most critical task is to detect the need of their target customers and connect with their audiences regularly. Some digital marketing strategies to stay in touch with the audience are live streaming, vlogs, ask-me-anything sessions, and giveaways. These user-generated content ideas are trending these days.?

It is seen that audience is attracted to user-generated content 2.6 times more than brand-created content. Therefore, marketers spend much time creating content focused on what the users want.?

For this purpose, content like specialized videos, product reviews, user suggestions, and live sessions are the talk of the town. They seem helpful to the users. These trends are said to grow in the future and must be followed by the digital marketing industry.

5. Influencer Agencies

Reaching out to Influencer marketing agencies for a smooth end-to-end completion of marketing campaigns is another upcoming trend of 2023. These agencies help businesses choose the right influencer, plan the entire campaign, and maximize ultimate sales.

Companies can focus on other critical areas by delegating influencer marketing to a specialized agency. Also, influencers can get a better chance to work with clients of the same niche.?

Final Word

With the popularity of digital marketing, the bars have set high for the quality of content. Every year marks new technological tools developed to make online content more attractive. It is only wise to follow these trends to stay in the game.?

The digital marketing industry is expected to flourish even more soon. It's time to switch strategies to ensure success and prepare for more technological advancements in 2023.