Top 5 Tips: "The Send-Away Slide Deck"
Cindy Skalicky ??
Speaker | Author | Mentor Science & Tech Execs to Drive Decisions Faster| HOW-TO Model??Creator | Your Guide to Telling 'Stories that Stick' to Stakeholders
Ugh. The "Send-Away" Slide Deck Question.
Nooo!!
(What's a send-away slide deck? It's a PowerPoint slide deck you attach to an email to send to investors, prospects, etc.)
Ok here's the sitch... You have a call with investors or LPs fast approaching. They've asked for a deck to be e-mailed in advance of the call. You feel a tightness in your chest immediately.
What do you do?
This is a tricky one for so many of my clients. Panic can set in. Fear. Worry. Angst.
--------------
5 TIPS FOR CRAFTING THE PERFECT SEND-AWAY DECK:
1. The deck must look ?? beautiful ?? and not academic (e.g. out of graduate school). No bullets and sub-bullets and on and on. It HAS to please the eye. (plug for?Mollie Rolf?and?Jennifer Stevens’s team at?Comprise, who help with the pro polish when my clients get to this spot, as I am not a fine arts designer).
领英推荐
2. Photos are a must! Big ones grab attention faster, especially in the first 3-5 slides (HINT: slide 2 is key).
3. Photos of people are critical, people experiencing the pain and the joy your innovation will bring.
This creates 2 things: identification and rapport. I see so many decks with no people. This means it’s all about the technology, and therefore all about you.
Turn it around. Make it about me and the people’s lives you will change.
4. *Some* full sentences are ok. Short ones. To explain the story and the passion, bc you aren’t there to do it. Briefly and strategically addressing the reader on slide 1 or 2 is a nice touch and can hook them to read further.
5. One idea per slide! Don’t tell everything now! Save some for later! Get them on a call! ??
P.S. Our Next Event is Coming Up Next Week!
Need help Nailing Down Your Narrative?
Register for next week's webinar right here:
Sell first - make later. I help entrepreneurs validate their ideas and earn ??without spending months or years developing the service or product through pre-launch in three weeks.
2 年Really good tips?Cindy! Thanks.
Great tips Cindy, and I'd love to know if this works for sales decks as well. Also: I HAVE to know what's so special about Slide 2
Author ?? The Startup Fundraising MBA | Helping Founders Successfully Fundraise & Scale | Founder FundingHero.co.uk
2 年Rocket ?? fuel ?? Cindy Skalicky ?? you’re providing some pretty awesome value right here ??
Scale Your Impact and Income w/o Sacrificing Your Sanity ?? Business Growth Strategist for Coaches ?? Scalable Genius Method? ??? Podcaster ?? Co-Founder GEM Networking Community
2 年So what is the magic about slide two, Cindy?
Human2Human approach to book sales calls and fill your pipeline via LinkedIn. No pushy tactics, no cold calling, #nobots. CEO, PropelGrowth
2 年I have not encountered this when we were raising money. Instead, we had to send a business plan, which they probably never read. But those are really good tips Cindy. It would make the content much more engaging and pique the curiosity of the evaluation team.