Top 5 Tips To Improve Your ECommerce Product Catalog Management
As soon as a product or feature catches the eye enough to beg another look, a customer begins the real journey towards conversion. At this key crossroad of the eCommerce sales funnel, product catalogues play the roles of both marketers and salespersons. They display the product and its features before the customer, explain features, prices and discounts in detail, and set the digital counters ringing. An online customer doesn’t encounter the product before purchase but decides to buy, or bypass, based only on the product’s representation in the catalogue, brand reputation and product reviews.
In 2020, over 2 billion people shopped online; in the same year, retail e-commerce sales amounted to 4.28 trillion US dollars globally, and the revenue is projected to grow to 5.4 trillion US dollars in 2022. The current surge can be attributed to consumer preferences and technological innovations with the pandemic escalating it.
In the current scenario, eCommerce product catalogues have to be more engaging and capable of grabbing customer attention in seconds. A product catalogue needs to give consistent and accurate omnichannel information on products to build trust and credibility.
In product catalogue management, keeping product data updated is the biggest challenge with fluctuating prices, product availability, non-availability, new product additions, etc. Plus, listing products across various channels supporting different formats, categorizing and tagging along with managing technical attributes requires infrastructure and expertise.
How to Improve Your E-Commerce Product Catalog Management
What draws a consumer to your online shopping platform is a seamless shopping experience. No discounts, offers, schemes, or any other promotional activity will bear fruits if your platform does not offer personalized services through high-performing and visually captivating product catalogues. In this article, we talk about 5 top tips.
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