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The year 2022 offers new opportunities to make resilient and future-friendly branding strategies that are needed as the world economy rises from the ashes post-pandemic. Leadership and personality are two aspects that are expected to shape how executives build and develop their personal brand this year and the coming years.

The importance of personal branding goes beyond an executive’s image as a leader. It extends to the overall perception of people of their business, company, or organization they represent. Now more than ever, business leaders need to step up their personal branding so that they can build stronger connections to the people they share value with – from the members of their organization, investors, and partners, to their audience and customers.

Multiculturalism and diversity are aspects modern businesses have to take seriously in 2022.

The year 2022 offers new opportunities to make resilient and future-friendly branding strategies that are needed as the world economy rises from the ashes post-pandemic. Leadership and personality are two aspects that are expected to shape how executives build and develop their personal brand this year and the coming years. While our definition and understanding of “good leadership” changes over time, there is no doubt that a leader’s personality is one factor that demonstrates their true character. Here are five of the most relevant personal branding trends expected to be in the spotlight this year.

1. Compassionate leadership

In a fast-changing world where everyone experiences different struggles and goes about their own life phases in different ways, compassion is the number one trait a leader must possess. Not a lot of people have the ability to understand what a fellow may be thinking or feeling, but leaders must develop a sense of empathy towards their people. As people are slowly getting on their feet this year, leaders are expected to take this aspect of working closely with their subordinates and partners. As Jay Friedman of the Goodway Group says it, “The next level of moving forward is compassion.”

2. Human leadership

If compassionate leadership is grounded in empathy and understanding, human leadership focuses on respect and equity. These two types of leadership may overlap in terms of values shared, but the latter tends to be rather more accepting. A person with genuine human leadership skills knows how to embrace each member of the organization, respect their contribution, and recognize their value. In other words, they are not only kind and compassionate, but also understand the importance of fairness, dignity, and integrity.

3. Team mindset

As a huge chunk of our work today happens virtually, it is quite a challenge to create genuine relationships with people. Remote work has its impact on team’s dynamics and, by extension, its efficiency. For your personal brand to truly represent your organization and its values, you must start by being that member who is engaged and connected to the team. From simply checking on colleagues to contributing actively to Zoom meetings, your presence as an active team member will speak a lot about your brand as a professional.

For your personal brand to truly represent your organization and its values, you must start by being that member who is engaged and connected to the team.

4. Multiculturalism

Multiculturalism and diversity are aspects modern businesses have to take seriously in 2022. As nations reopen their borders and as the internet makes the world smaller and smaller, globalization must be seen as a driving force in creating a personal brand that believes in inclusivity and representation. Leaders, in particular, should look into how we all have something to learn from and share with one another. They must be able to learn to respect and welcome people from different backgrounds and cultures and learn valuable lessons from them, from style and aesthetics to norms and approaches.

5. Accessibility

CEOs and key decision-makers in companies may not fully understand what it means for a simple customer or follower to get a response from them. Personal branding is all about being “personal” and “human,” which can be thought of as two different things, but in essence, they all boil down to being a true and tangible person that you can reach out to and have a genuine conversation with. Connecting to everyone, from the C-suite to your target market, more often sends a signal that you are very much like them – real and human. This simply translates to huge plus points for your brand image.

If you take a closer look into how personal branding is rapidly becoming a top concern among executives, it is easier to see how these trends are paramount to building one’s character - the very fiber that makes a leader. Personal branding consultants and coaches believe that a deeper understanding of these matters is key to honing leaders into highly effective individuals with credibility, command, and reputation.

It is understandable that leaders, now more than ever, are experiencing pressure due to the challenges and demands of the cutthroat business world. Maintaining online visibility and authority, for instance, can be particularly challenging. Watch out for our blog next week to learn how to navigate through these challenges and about the trends in terms of content and thought leadership.

If you are interested in strengthening your executive presence to rise to the challenge in 2022, don’t hesitate to contact us ([email protected] ) for a complimentary 20-min consultation.