Top 5 sports curiosities of this week - Sports Business Talks #2

First of all, thank you so much for the reception after my first Newsletter . We're already almost 1.000 in just one week!

Below, you will find 5 sports industry news you need to know MANDATORY in order to share with your friends while watching Spain vs Germany ??:

1. DID YOU KNOW THAT...?
2. PADEL CONTINUES TO GROW. HIGHLIGHTS OF THE LATEST REPORT FROM PLAYTOMIC AND PWC ANALYZING ITS EVOLUTION IN 2024.
3. LA LIGA F. SPANISH WOMEN'S FOOTBALL AUDIENCES CONTINUE TO GROW YEAR ON YEAR.
4. NIKE'S BRILLIANT AND INGENIOUS REAL-TIME CAMPAIGN AFTER THE CHILE VS ARGENTINA GAME.
5. GRESINI RACING'S REACTION TO THE RUMORS OF LEWIS HAMILTON'S TAKEOVER OF THE TEAM

1. DID YOU KNOW...?

that, Mario Balotelli, is the ONLY Italian player to have won the Premier League. ??

You read that right, Balotelli is the ONLY Italian, born in italy, to win the English league.

Although Jorginho and Di Matteo were also champions, Jorginho was born in Brazil and emigrated to Italy at the age of 15 and Di Matteo was born in Switzerland and as his parents were Italian he was able to get the nationality.

I had to double check because I couldn't believe it.

2. PADEL CONTINUES TO GROW. HIGHLIGHTS OF THE LATEST REPORT FROM PLAYTOMIC AND PWC ANALYZING ITS EVOLUTION IN 2024. ??

Thanks to Playtomic ??(the world's largest community of racquet sports players and clubs) and Srategy& ?? (PWC's strategic consulting business unit) we can know very precisely the current state of the Padel industry in 2024 worldwide.

You can download the full report here: https://products.playtomic.io/global-padel-report/

Interesting facts to highlight:

1. The volumen of searches for "Padel" on google has grown by 18% per year since 2016.
2. 51 clubs opened each week worldwide during 2023 (2,657 in total representing an increase of 27% vs. 2023).
3. Spain is the clear leader followed by Italy, France and Belgium.
4. 4.5 million padel racket were sold in 2023 with and avarage price of 130€.
5. The cost of a standard padel court is between 23,000 and 25,000 euros + 300-700 euros of maintenance costs per year.

3. LA LIGA F. SPANISH WOMEN'S FOOTBALL AUDIENCES CONTINUE TO GROW YEAR ON YEAR. ???

La Liga F has shared its data for the 23-24 season and reflects a growth in audiences and attendance year on year in the stadiums.

4 interesting facts to highlight :

1. Increased TV viewership: Liga F's cumulative audience for the 2023/2024 season reached 3.5 million viewers, a growth of 24% over the previous season.
2. Growth on DAZN: Total viewership on DAZN, the platform that broadcasts the entire competition, increased by 110% compared to last season.
3. Increase in stadium attendance: Stadium attendance in the second season of F League increased by 13%, with 15 matches held in major stadiums.
4. New record: The match between FC Barcelona and Real Madrid at the Olímpico Lluís Companys attracted 38,707 spectators, making it the most watched league match in DAZN's history, with a 143% growth in unique users compared to last season's fixture.

4. NIKE'S BRILLIANT AND INGENIOUS REAL-TIME CAMPAIGN AFTER THE CHILE VS ARGENTINA GAME ??

During the Copa América match between Argentina and Chile, Nicolás González, player of the Argentine national team, committed an unusual foul: he grabbed his opponent's shoe with his arms.

Nike took advantage of the moment to turn it into a viral action ????

To do so, they zoomed in on the image and accompanied it with the text: 'Everybody wants a pair', simulating what a player is capable of doing to get a pair of Nike sneakers.

5. GRESINI RACING'S REACTION TO THE RUMORS OF LEWIS HAMILTON'S TAKEOVER OF THE TEAM ????????

In the last few hours there have been rumors about the possible acquisition of Gresini Racing by the Formula 1 world champion Lewis Hamilton, who is considered a great fan of MotoGP.

The reaction of Gresini RacinG, Marc Marquez's Motogp team, to the rumors of Lewis Hamilton's takeover of the team was one of the most original we have seen so far.

The Italian team reacted with humor and team members appeared to replicate Lewis Hamilton's hairstyle with his famous dreadlocks.

A very clever response that has gone viral on social media:

See you next time! I hope you liked it and that you found it interesting. Don't forget to subscribe! ??