Top 5 Social Media Predictions for 2019

3.2 billion users – which equates to about 42% of the population – log in, peruse, and converse with friends on social media. In fact, people spend more than an hour and a half on social media every day! (...I mean...case and point, you're here on LinkedIn reading this article right now...)

Next to email, could social media be the most critical area to focus on for marketing in 2019? While it depends on your customers and your goals, social is a can’t-miss opportunity for 2019.

5 Predictions For What’s Next in Social Media

Here are 5 predictions for where social is headed in the year to come – and how you can jump the gun to amplify views, shares, clicks, conversions, and revenue from the World Wide Web’s most lucrative vehicle. For more depth on each of the predictions, read the full article here.

1. Expect the prevalence of influencer marketing to continue growing. In 2019, look for influencer marketing to become a more integral part of more e-commerce companies’ marketing efforts.
2. Look for more companies to tap into the rewards of social listening. More brands will get more strategic in how they are using social media to tap into the minds of their customers.
3. Smarter social targeting and re-engagement – especially on Facebook, Instagram, and Google. These tactics for acquiring new customers will come to the forefront this year. Facebook, especially, will continue – despite publicity around data-related issues during the last year – to be a prime spot for advertising.
4. More brands will use user-generated content and tie it into cause-related marketing. User-generated content will allow brands to connect with customers who are truly satisfied – customers who want to contribute to the brand by taking an active role in co-creation of it. These will also serve as built-in testimonials to help prove credibility and create more authenticity.
5. We’ll pay more attention to data collection trends – and the evolution of related regulations. More marketing teams are acting more conscientious about – and appear to be more aware of – how they obtain and use personal information of people.

Whether you’re a social media marketer deep in the weeds on the daily, or a CMO looking to get a step ahead on social for the year to come, these predictions will all come to fruition… it’s just a matter of time.

Want to learn more? Check out the full post on the Emarsys blog for details on the Top 5 Social Media Predictions for 2019