Top 5 Social Media Analytics Tools can Help You to Track your Social Presence

You have a lot of explaining to do if you're in charge of your company's social media analysis.

Because addressing questions backed up by statistics is critical to your company's capacity to grow a following and convert customers.

For example, which social network deserves the majority of your time and money? What are your top-performing pieces of content? What is the total impact of your company's social presence?

In addition to answering these questions, 63% of marketers are expected to discuss social ROI with their superiors in order to justify campaign spending. Even so, assessing the return on investment (ROI) of social media remains a thorn in the side of many businesses.

Facebook, the king of social media, is perhaps the most obvious choice for marketers to focus on when it comes to social ROI. After all, the platform is still the most popular by far. Yet it can also be difficult to measure the impact of your Facebook marketing without the right tools. This is where a facebook marketing expert comes in.

1.Hubspot?

You may tie social media performance to business and revenue growth with HubSpot's analytics tools. Whether you're publishing directly through HubSpot, using other platforms, or on the go, you'll be able to track the success of your social strategy across all channels. You may also evaluate the success of a campaign by comparing the results of other social media outlets.

HubSpot's social analytics tools include a variety of graphs and infographics that break down data by platform elements such as audience, session lengths, and impressions.

What's crucial to note is that HubSpot's social analytics capabilities are part of their all-in-one inbound marketing platform, Marking Hub. This implies you'll have visibility into the full client experience, not just social media-specific analytics, if you use the platform. You'll be able to observe which marketing methods are most effective for your company, how they affect your bottom line, and how your social media initiatives are performing.

As a consequence, HubSpot is an excellent choice for businesses looking to consolidate all campaign operations.

2. Google Analytics

Google Analytics is one of the greatest ways to track social media efforts and even help you measure social ROI, even if it isn't simply a social media analytics tool.

You most likely already have a traffic monitoring and analysis account set up on your website. But did you know you can also access and produce reports for social media monitoring?

For example, you may check how much traffic each social network sends to your website or use UTM parameters to analyze specific social media initiatives.

3. BuzzSumo

BuzzSumo, while not strictly a social tool, is an excellent resource for analysing the social engagement of any given piece of content.

BuzzSumo can show you how many shares your most recent blog article earned on Facebook, Twitter, and Pinterest. You may also track the performance of material competing for relevant industry keywords, which will allow you to assess how your content marketing strategies compare to the competitors.

Social media is one of the most important methods for content delivery. By evaluating social shares, you may determine which sorts of articles garner the greatest interaction and utilize that information to shape your own content strategy. BuzzSumo may also help you analyze aspects in top-performing content such as length, post date, and headline style.

4.Snaplytics

On social media, the prevalence of ephemeral material speaks for itself.

Snaplytics is a Snapchat and Instagram Stories analytics tool. Brands may use the platform to monitor where story engagement increases and where viewers drop off by looking at indicators like open and completion rate.

Modern companies should ignore the importance of optimizing story-based content at their peril.

Despite the fact that Snapchat has lost popularity with certain advertisers, the network still has hundreds of millions of active users among millennial and Generation Z.

Meanwhile, Instagram Stories is one of the most famous methods to promote yourself on the platform. Going beyond native analytics is a wise move for organizations that want to create more interesting Stories or eventually run story-based advertisements.

5. Keyhole

Hashtag analytics are essential for broadening the reach of your content.

Keyhole, for example, offers real-time performance monitoring of industry and campaign-specific hashtags on Twitter and Instagram. This enables marketers to promote during peak hours while also learning which tags are most popular among their followers.