Top 5 SEO Tools Of 2021 To Boost Your Rank On Search Engines
Shreya Pandey
Data Science and AI Student and also a Freelance Tech Writer for B2B SaaS brands
Search engine optimization is the big elephant in the room that every brand wants to address, but the heaps of tools present on the internet are always sending their minds into a state of ambiguity. Are you one of them too??
If yes, don’t let such problems stop you on the way to being the best dressed at the party! Oops, I mean the search engine… Your brand or website deserves to be ranked on the prominent pages of your search engine, and the plethora of tools on the internet make this achievable.
Now you will be thinking, but how can I choose amongst the thousands of tools? Fret not! It is a comprehensive process, but I am here to make it easier for you.?
So, let’s delve deep into this SEO tool issue and solve it ok? Keep reading to find the 5 SEO tools and how you can find your best fit!
3 Types Of SEO
Search engine optimization is not just about keywords and creating relevant meta titles. There is a lot that goes on the back-end that people ignore often.?
I know that is not you though. So before finding the best tool for you, let's have a look at types of SEO that work the magic of getting your content to the relevant audience.?
On-page SEO
?On-page SEO has everything to do about the outer appearance of your page. The content that you roll out on your website. It includes the website copy, blogs, titles, metadata, alt-tags, internal links, etc.?
"On-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately." ~ SEMrush
Keywords play a crucial part here. If a search engine senses the relevant keywords to a query in the blog, page, title, you will have a shot at ranking with the top authority blogs too. Your website should be visually pleasing and not chaotic if you are looking for readers to take action on your website.
Off-page SEO
Off-page SEO cares about your authority and credibility in your field. Yes, your content can be impeccable, but to reach your audience, you need backlinks and a good presence on other platforms.
To gain backlinks, you can do guest blogging on related websites, build a personal brand on social media, optimize for local SEO, get brand mentions, etc.
To be more concise here is a simple distinction of On-page and Off-page SEO by Neil Patel :
Technical SEO
You cannot miss the technical elements while talking about the internet and websites right? After all, codes and nodes are the foundation of technology.?
Technical SEO is an element on a website that is tweaked technically to get better search results. These can include mobile optimization, fast hosting, managing canonical URLs, XML sitemaps, and structured data makeup on your website.?
According to Hubspot ,?
“Technical SEO refers to anything you do that makes your site easier for search engines to crawl and index.”
Points To Keep In Mind
Now then! You know what functions SEO serves in getting you on top of the SERP .?
Let’s dig deeper into this giant heap of software that the mighty internet presents us with. I know you will say that you have to consider many things before buying SEO software for your business.
I agree! So let us recall the essentials that you should keep in mind besides the feature of your ideal software-
Huzzah, now let’s narrow this search further by taking a look at the software that every conglomerate is using.
Top 5 SEO Tools Of 2021
When I say these are tried and tested, and I mean it. I have used every one of these software for my clients and myself to get a feel if they will be compatible with you too.?
Image source- Moz
Moz is a full-fledged SEO tool. A plethora of services, with the fastest and accurate results, help in improving your SEO game exponentially.?
I love the link explorer tool. All you have to do is enter the URL and you can get details like domain authority, page authority, ranking keywords, inbound links, graph metrics, and charts.?
You can have a 30 day free trial with them to check if it fits your needs. Besides that, Moz also has four different plans for customers with diverse needs. These are:
Image source- Ahrefs
领英推荐
?Founded in 2011 by Dmitry Gerasimenko, Ahrefs helps websites to rank higher without the need to have extensive SEO knowledge. Their database is updated metrics for 420 million new pages every 24 hours.?
You can make your content keywords rich and fluff-free by using their keyword explorer tool. It has a database of 11.6 billion keywords. Their blog is a gold mine of free knowledge. You can learn about all aspects of SEO without paying for a course. Hence, not only will you use the tools, but also learn to use them in a better way.
Now, let’s talk in terms of money:
Trial- $7 for trying out the features of any plan .
Lite- $99 .
Standard- $179.
Advanced- $399.
Premium- $999.
You can add additional users for any plan for $30.
Ubersuggest is an SEO tool by Neil Patel, who is known for his knowledge in digital marketing. The minimalistic interface of their website is easy on the eyes. You will get features like keyword research, SEO analyzer, A/B testing calculator, backlinks checker, and website traffic checker.
Recently, they came out with a new feature where you can type in the competitor’s domain and get keywords ideas for your brands.?
Image source- Ubersuggest
In terms of pricing, Ubersuggest decided to be bold and decided to give a lifetime subscription offer to all its users. They have monthly pricing plans too. The eccentric feature is that it claims to be 90% and 70% cheaper than all the other competitors. Let’s find out if there is a drop of truth to this!
45% of Fortune 500 companies use this software to boost their online visibility. This ought to entice you right?
SEMrush provides 50+ tools related to SEO, content marketing, competitor research, PPC, and more as per your preference. The gist is you get so many tools, at a competitive price.
Image source- SEMrush
According to a user, “SEMrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”
The 3 pricing plans for SEMrush are:
Serpstat is a great tool if you have diverse needs in content marketing, SEO, running ads, etc.?
Image source- Serpstat
Serpstat is used by numerous renowned companies like Samsung, Shopify, Deloitte, and Philips for their SEO needs.
“Our mission is to create a product that increases search marketing specialists' productivity and allows businesses to outpace their competitors for higher profits.” - Serpstat
It is a virtual marketing assistant that helps you reclaim time for the core activities while getting visible results for your website with efficiency.?
Here is the pricing structure for Serpstat-
End Thoughts
You can spend days or months finding your SEO companion, and the internet can leave you in a loop with no result. That is why I decided to end your search and give you a break from this daunting process.
I suggest you note down your pain points in your trusty notebook and start comparing the tools that I gave to you before the competitors make the first move before you!
SEO is crucial today, as 5.6 billion searches occur on Google every day. You need to be the first to show up in the results of your target audience, and these tools serve just the purpose.?
Freelance content writer | Script writer | web content writer
3 年An insightful read Shreya. You've written very well and in easy to understand structure. will surely consider your suggestions. Keep up the good work ??
Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research
3 年It's a great article, Shreya Pandey - Content Writer! I love the tidbits about the different kinds of SEO, not many people are aware of the differences and the fact that writers are mostly concerned with On-page SEO. I've personally explored Ubersuggest and I've just started using SEMRush. Which ones do you prefer?