Top 5 Sales Training Courses to Boost Your Sales Team's Performance
Investing in the best online courses for your sales team ensures that they get the best training to develop their skills and improve their performance.
No matter their level of experience, your sales team needs to keep improving their skills through training. Luckily, there are online courses that will help you provide your salespeople with the knowledge they need right from the comfort of your office – or even on the field.?
The real challenge is in deciding which online sales training course is the best fit for your team and goals. To make that decision easier, we’ve profiled five top training courses, some essential components of effective sales training, and which factors to look out for before making up your mind. Let's get into it.
Key components of effective sales training
When planning a sales training program for your sales team, you want them to get the most out of it. And that means picking a program that covers all of the essentials, including:
1.Understanding the sales process
If you're a business owner, you know how important the sales process is. Every step is crucial to increasing sales, from prospecting to closing and everything in between. A failure to understand any of the steps in the sales process can prevent sales team members from reaching their targets, which will eventually affect the success of your business.
2.Sales techniques and strategies?
Training in sales techniques and strategies gives your team the tools to attract customers, build leads, and close deals. It can also help them stay ahead of your competition by keeping up-to-date with the latest techniques and trends in the constantly changing sales industry.?
3.Product knowledge and industry expertise
For customers to trust your salespeople, they have to establish themselves as authorities in your specific field. Hence, your sales team needs to be steeped in knowledge of your product and industry.?
4.Communication and interpersonal skills
Including communication skills in your training program will show your team the best ways to present products to prospects and how to listen and answer questions in a way that makes the customer comfortable and earns their trust.
5.Sales leadership and management
By integrating sales leadership and management into your training, you’re helping to build the next generation of leadership for your business. Team members can learn skills such as effective communication, team-building techniques, and productive ways to give and receive feedback.
With those essentials in mind, it’s time to start evaluating specific sales training courses to find the one that will work best for you.
Top sales training courses available online
With all of the available options on the market, finding the right course for your sales team can seem like an impossible task. But you don't have to go it alone. Here’s our list of the five best sales training courses available online.
1.Winning with Relationship Selling – Dale Carnegie
In this course, your sales team will learn how to build long-lasting relationships with customers based on reciprocal trust. They’ll also learn how to determine clients’ needs by asking the right questions, listening to the answers, and providing solutions.
Team members will learn how to:
Course structure and format
Your sales team will participate in lectures, role-playing, and live demonstrations through two hourly sessions for eight weeks.
2.The 21st Century Sales Training for Elite Performance – Brian Tracy
This course runs through essential topics such as prospecting, identifying customers’ needs, and closing deals.
Team members will learn how to:
Course structure and format
The course runs for three months and comes with 24 videos team members can watch at their convenience. You’ll also be getting access to workbooks and role-playing exercises.
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3.Sales Training for High Performing Sales Teams – HubSpot Academy
This course will help your sales team improve their performance no matter their experience level. Your sales team will gain knowledge and build skills in negotiations, management, and career development.
Team members will learn how to:
Course structure and format
Sales team members will go through four courses with hands-on projects at the end of each course with instructor-led videos, and also participate in and review peer group discussions.
4.Essential Selling Skills – Mercury International
In this course, the instructors will take your sales team through the basics of effective sales conversations and the best techniques to use to drive sales.
Team members will learn how to:
Course structure and format
Your team can learn through gamification, virtual instructors, self-paced video lessons, customized case studies, and downloadable documents.?
5.Comprehensive Selling Skills – Sales Readiness Group (SRG)
Your team will go through tried and tested techniques guaranteed to improve their sales skills and increase conversions.
Team members will learn how to:
Course structure and format
A virtual instructor leads the online course with a combination of teaching methods such as group discussions, role plays, and exercises.
In truth, any of these courses can help your salespeople take their skills to the next level, but there are still a few more things to consider before making your final decision.
Factors to consider when choosing a sales training course
Now that you’ve decided to take your employees through a sales training course, you want to make sure that the training is as effective and beneficial as possible. Here are a few factors to consider as you pick the right sales training course for your team.
1.Course content and relevance to your industry?
Before your sales team takes any sales training course, it’s essential to determine if the course content is (or can be) tailored to suit your specific business or industry.
2.Delivery format and mode of learning?
A good sales training course should incorporate various teaching styles so that everyone on your team can understand and retain the contents.?
3.Instructor experience and credentials?
An experienced instructor with good credentials can include real-life experiences and practical examples while providing your sales team with insights and guidance beyond the course content.?
4.Course reviews and feedback
Checking reviews and feedback can give you a fair idea of the course’s strengths and weaknesses, which can help you determine whether it will benefit your sales team and your company as a whole.?
Your sales team is an essential part of your business, and sales training ensures that your employees are always on top of their game and constantly developing the skills that influence customer experience and sales increase. When you’re ready to take your sales team to the next level, the sales training experts at MetaGrowth are standing by to help.
Let MetaGrowth handle your sales training?
With an impressive 33,000 hours and counting of experience recruiting, hiring, training, and coaching top sales talent, the experts at MetaGrowth specialize in developing world-class sales teams. Schedule a strategy session with us today, and let’s talk about how we can help your sales reps stand out from your competition.