Top 5 Reasons Why Your Brand Needs Explainer Video?

"Viewers retain 95% of a message when watching it in a video compared to only 10% when reading it via text"

Forget about video ads, social media videos, brand videos, or influencer videos! Why invest thousands of dollars in video ads when only 1 video can give you countless conversions?

This wasn't clickbait by the way. Imagine if you are an insurance company that wants to get a lot of clients but the main problem you face is people can't understand your complex services and that's why they avoid it.

Now you started running ads for your business and still, you're not getting conversions…Why? Because your audience can't understand your services.

Now, on the other side, if you created an animated explainer video and explained all your intricate terms in the most simple & entertaining way possible and put that video on your website and boom! You started getting conversions.

Why?

Because the first thing that people noticed on your website was the video explaining your services and not the long page with heavy text about complex services.

That's how explainer video works. Now it was about insurance services. But does your brand need explainers? If yes, then which type of explainer? Questions are many but the answer is one: This article. Read till the end to know everything you need to know about explainer videos.

What Are Explainer Videos??

Explainer videos are short videos that explain your product, service, or idea in a simple and clear way. They usually last between 60 to 90 seconds, and use a combination of animation, narration, music, and sound effects to tell a story and deliver a message.

They are designed to capture the attention of your target audience, educate them about your value proposition, and persuade them to take action.

5 Reasons Why Explainer Videos Are Effective For Your Business?

Here are 5 reasons why explainer videos are effective for your business, and how they can help you achieve your marketing and sales objectives.

1. Increase Your Brand Awareness

Explainer videos can help you increase your brand awareness by making your brand more visible and memorable. Explainer videos can capture the attention of your viewers with engaging visuals and sounds, and keep them hooked with a compelling story and message. Explainer videos can also convey your brand identity, values, and personality, and create an emotional connection with your audience.

By using explainer videos on your website, social media, and other online channels, you can increase your reach and exposure, and attract more traffic and leads to your business. You can also use explainer videos to boost your SEO (search engine optimization) and rank higher on Google and other search engines, as explainer videos can increase your dwell time, reduce your bounce rate, and generate more backlinks and shares.

2. Increase Your Conversions & Sales

Conversions and sales are the ultimate goals of any marketing and sales strategy and explainer videos can help you increase your conversions and sales by persuading your audience to take action. Explainer videos can educate your audience about your product or service, and show them how it can solve their problems or meet their needs.?

By using explainer videos on your landing pages, email marketing, and online advertising, you can increase your conversion rates and sales revenue, and measure your return on investment (ROI).?

According to various studies and statistics, explainer videos can increase your conversion rates by up to 80%, and your sales revenue by up to 20%.

3. Increase Your Customer Retention and Loyalty

Customer retention and loyalty are important for reducing your customer churn, increasing your customer lifetime value, and generating more referrals and word-of-mouth. And what can be the best way to do this except using explainers?

Explainer videos can help you onboard your new customers, and teach them how to use your product or service effectively. It can also help you update your customers on your latest announcements, offers, and news, and answer their questions and concerns.

By using explainer videos on your customer service, feedback, and retention channels, you can increase your customer satisfaction and loyalty, and reduce your customer complaints and requests. You can also use explainer videos to reward your loyal customers and encourage them to share your brand with their friends and family.

4. Increased Social Media Engagement & Virality

Social media engagement and virality are indicators of how well your audience interacts and shares your content on social media platforms, such as Facebook, Twitter, Instagram, and YouTube. They are important for expanding your reach and influence, and building a community around your brand.

Explainer videos can help you increase your social media engagement and virality by creating shareable and buzz-worthy content. Explainer videos can appeal to your audience’s emotions, curiosity, and humor, and make them want to like, comment, and share your content.?

5. Gain Competitive Advantage & Authority

To establish your reputation and leadership in your industry and attract and retain more customers, you have to gain a competitive edge & authority. Explainer videos can help you do this by showcasing your expertise and innovation. Explainer videos can help you demonstrate your knowledge and skills, and provide valuable and relevant information to your audience. Explainer videos can also help you showcase your creativity and innovation, and introduce your new and unique products or services.

By using explainer videos on your website, blog, and other online platforms, you can increase your credibility and authority, and position yourself as a thought leader and an industry expert. You can also use explainer videos to participate in industry events, webinars, and podcasts, and share your insights and opinions with your peers and prospects.

How Can I Help You With Explainer Videos?

Don't take my services.?

Yeah, am not here to sell my services. I don't focus on selling but more on helping you.?

See, there are so many companies that'll create the best explainer video for you but, will those videos work? If yes, then it's great but if not, then? It'll feel like you wasted money on something that's not giving you results.

But that's what my clients don't feel because even if your video didn't work we're here to make the changes that you want in the first 7 days that's also for free. Yes, free revision even after completing the project. But it's just a part of our offer but here's how I can really help you:

• My team uses deep psychological studies and insights about your product & audience to craft videos that appeal to your target's emotions, motivations, and behaviors.

• I have a team of talented and experienced animators, writers, and voice actors who can create any style and tone you want. But what makes them unique from others is their experience of working on over 1000 projects.

• I offer unlimited revisions and feedback until you are 100% satisfied with your video.

• My team delivers your video in any format and platform you need, whether it’s for your website, social media, or presentation.?

So "Wow Animation" isn't just a 2D animation production company that creates animated videos for brands but also a master in explainer creation captivating millions of eyes.?

Now that you are ready to surprise your audience with a great animated explainer? Book a free discovery call with me now.

In The End

With explainer videos, you can boost your online visibility and attract more customers by using their eye-catching visuals, usefulness, ease of access, and ability to reflect your brand identity. You can also build a rapport with viewers that will help them choose wisely whether or not they want to buy from you.?

If you want an explainer video that sets you apart from the rest. DM me today!?