Top 5 Reasons Why Telcos Should Choose Cloud BSS for Sales, CRM, and Billing
Martin Kievit
Sales, CRM & Billing that lets Telcos quickly launch and easily manage their products
What's so great about the world of telecommunications?
The answer is as simple as ABC.
It's everchanging.
The telecom industry is always in a new and exciting phase.
With the advent of new technologies, increased competition, and higher customer expectations, telecom operators have been forced to find new and innovative ways to improve their sales, CRM, and billing processes. This is where Cloud Business Support Systems (BSS) come into play.
The fifth-generation standards for broadband cellular networks, or 5G, have significantly impacted the telco industry.
The 5G network has unlocked telcos' cross-industry revenue streams and implemented a crucial shift in the market from competition to partnerships and distribution to differentiation.
Cloud BSS solutions are quickly becoming the go-to option for telecom operators worldwide due to their numerous advantages over traditional on-premises BSS systems. This blog will discuss the top 5 reasons telcos should choose cloud BSS for their sales, CRM, and billing operations. From cost savings to scalability and flexibility, we'll explore how cloud BSS can help telecom companies improve their overall performance and better serve their customers. So, whether you're a small regional operator or a large multinational telco, this blog is for you!
Cloud BSS- The Best Choice For Telco's Sales, CRM, and Billing
Cloud BSS has been gaining momentum as the choice of preference for telecom operators' sales, CRM, and billing needs. Cloud BSS is a cloud-based solution that offers a wide range of benefits over traditional on-site BSS systems. One of the most significant advantages of cloud BSS is that it requires lower upfront costs. Unlike on-premises BSS systems, cloud BSS solutions don't require telecom operators to purchase hardware or software licenses, making it a more cost-effective option.
Cloud Business Support Systems have become a game-changer for telco companies by assisting them in managing their core business processes. Whether you are a larger enterprise or a small startup, Cloud BSS can take your success to a whole new level and transform your business.
Cloud BSS is the to-go option for telcos for handling their sales, billing, customer relationship management, or CRM more efficiently and effectively.
BSS provides telecommunications companies a unified view of their operations, allowing them to monitor performance, identify bottlenecks, and make data-driven decisions. This enables telcos to reduce operational costs and successfully optimize their processes—two critical things in the highly competitive market.
Here are the benefits of Cloud BSS and the top 5 reasons telcos should choose Cloud BSS:
It's how Cloud BSS helps telcos streamline their processes, enhance customer satisfaction, and ultimately drive revenue growth.
But let's dive a bit deeper, shall we?
Cost-Saving
The more technologically advanced the world gets, the more businesses are trying to reduce costs. That's how things go. Pricing has the power of making or breaking any business relationship. People put pricing before quality; that's no secret. But sometimes, you can get both.
Telecommunications companies have significant expenses, and finding a way to reduce them is always a priority. Luckily, Cloud BSS can help telcos reduce their costs in multiple ways.
For starters, Cloud BSS eliminates the need for telcos to invest in expensive software and hardware infrastructures. This means no extra charges for upgrades or maintenance.
Cloud BSS allows telecommunications companies to use the cloud provider's resources, reducing operational and capital expenses. Telcos can focus entirely on the business side of their core activities and still minimize their IT infrastructure costs.
Using cloud-based technology's leverage, companies can grow and achieve their mission regardless of the fast-paced business environment. Cost reduction is sometimes the most prominent decision-maker of whether or not the company should go against the competition.
Reducing expenses is the goal of every company, especially during economic difficulties.
Cloud BSS can also cut the expenses of telcos by allowing them to scale their business and quickly adjust their resources according to their needs. With the help of Cloud BSS, telcos will not spend money on expensive infrastructures that may or may not be utilized and will only pay for resources they will definitely use.
They provide telecommunications companies with the ability to do real-time analysis. The analytics basically identify the areas where the business has inefficiencies, eliminate waste and save money over time.
Business Supportive Systems can reduce telcos' time to launch new services. The same goes for modifying any already existing ones. But how can this lead to cost reduction?
When a company responds quickly to market changes filled with fearsome competition, it will often come on top. Ultimately, this will lead to a drastic increase in revenue and reduce the development cost.
Last but not least, Cloud BSS can reduce labor costs by allowing businesses to automate their manual tasks. The freed resources can be used in different departments of the company.
Improved Customer Experience
Cloud BSS solutions are excellent for telecom operators looking to provide a better customer experience. By offering personalized services, integrating with other cloud-based solutions, and providing multiple payment options, Cloud BSS solutions can help telecom operators build a loyal customer base and increase customer satisfaction rates.
Open Cloud BSS ?is a company that prioritizes the needs of customers. The company's customer management is focused on customer interaction. Their mission is to interact with customers as clearly and efficiently as possible.
The company provides a centralized repository for customers' data. This means that customer information can be accessed from multiple channels in one place. Overall, it is a much more personalized experience. However, every call to the call center costs the operator money.?
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As you know, the longer the call, the higher the costs. This is just one of the many issues that operators face daily. They can only get some of the information to the customer in a short time frame.
The complete overview of the products and the interaction with the customer takes time and can be challenging for customer care agents. When the data is spread across multiple applications, it makes the process even harder. The customers can have a clear overview of the information in a self-service website or mobile app.??
Open Cloud BSS offers a clear Customer 360 view allowing relevant customers to see their subscription data in one dashboard. There are no frustrated agents unable to answer the customers' questions in time or any misunderstanding during the conversation.
Open Cloud BSS stores all the customer data in a single system that their agents can access, and it's available on the self-service page for customers. Agents and customers can view the data and make changes according to their needs.
Scalability
All businesses are striving for growth. Regarding telcos, emerging markets have placed the power in customers' hands, allowing them to take advantage of every scenario and make serious business demands.
Telecommunications are always under a lot of pressure, and only a day goes by with surprises. The past decade has been rough for telecoms because their conventional value pools have drastically degraded.
If you think about it, telcos have a very tough job which is linking people to their families, school, job, and healthcare. This was a very challenging task in 2020 after the pandemic accelerated, and we had nothing but telecommunications to see the outside world.
With Netflix and Uber setting the new norm of a smooth online experience, telcos need a way to grow and find new engagement methods. With the help of Cloud BSS, telecommunications companies were able to overcome the economic and competitive pressures and revolutionize their way of operating.
The Business Support Systems provide telcos with an elastic infrastructure that can easily be scaled up and down according to constant customer demands. With Cloud BSS, telcos can quickly remove or add resources to meet customers' demands. There is no need for any additional software or hardware that costs money.
Another thing that Cloud BSS can add to telcos and contribute to their scalability is multi-tenancy. One single platform can serve multiple customers and give them access to their data. The multi-tenancy is perfect for keeping high levels of service quality and lowering costs.
As we previously mentioned at the beginning of our blog, many tasks that telcos do manually will be automated with Cloud BSS. All the operations, like billing or provisioning, will be automated. With that, telcos can scale their operations more efficiently and easily while drastically reducing the risk of errors.
Lastly, when Cloud BSS allows telecommunications to only pay for the resources that they use, they can scale their operations without incurring any upfront expenses.
Faster time-to-market
A faster time-to-market also means beating your competitors every time. Sometimes, customers are too frustrated to check the qualifications and will take the help in front of them.
Staying ahead of the competition is easier said than done, so how can telecommunications companies do that? Simple, by thinking outside the box.
Telcos can separate from the crowd of competitors by constantly launching new products and services very quickly. Cloud BSS reduces the time that new products and services hit the market, which is crucial in today's fast-paced business environment.
With Cloud BSS, most telco operations will be automated, reducing the time for launching new products.
Most Cloud BSS platforms often come with pre-built integrations to other systems, such as CRM and billing systems. This allows telecoms to integrate new services with the existing system really fast.
The Business Supportive Systems allow collaboration between engineering and marketing teams, allowing telcos to launch their new services much more quickly. As a result, most companies that offer Cloud BSS service operate quickly and can drastically change the time-to-market service.
Open Cloud BSS ?takes things even further and guarantees a launch of new offers in less than 5 minutes. That's the dream of every telco operator.?
Many operators need help to launch new products and services on the market that are not directly related to telco because their systems don't support products that can't be identified with a phone number.
Open Cloud BSS offers telcos a platform that supports any product and service. With this company, the new products can be implemented within a week, and the new offers will be launched to the market in just a few minutes.?
Flexibility
Everything we have mentioned so far has contributed to our last reason telcos should choose Cloud BSS for sales, CRM, and billing: flexibility. The first Business Support System was a huge step up for the telecommunications industry but needed to be more flexible and functionally limited.
The Cloud BSS of today is a lot more flexible because it shifted to a multi-vendor and multi-edge landscape. In the past, the rigid architecture of BSS solutions gave telcos a hard time. Companies couldn't scale up or down according to customer demands, which always fluctuate. This meant more utilization of resources and extra expenses.
Luckily, that's no longer the case. Cloud BSS is characterized by a more open, flexible architecture that allows great system interoperability. With Cloud BSS and the latest technology, telcos can have more flexibility for their service, scalability, deployment, and integration.
Cloud BSS can be deployed in various ways. Private, public, or hybrid cloud, as well as on-premises. Telcos can choose the deployment mode that fits their needs and change models whenever needed.
Conclusion
In today's fast-paced and competitive telecom industry, it's more important than ever for telecom operators to focus on providing exceptional customer service, streamlining operations, and reducing costs. Cloud BSS, or Business Support Systems, offers a powerful solution for telecom operators looking to achieve these goals.
Customers and businesses alike have huge demands for telecommunications technology, and they like to test the limits of the BSS architecture. There is a lot of innovation in the industry because the competition is fierce.
Telcos must develop new digital services like low-latency mobile apps, IoT solutions, virtual reality, and super-fast streaming services. The change is driven by 5G networks which require multiple assurances and orchestration, amongst other things.
Cloud BSS solutions offer a range of benefits for telecom operators, including cost savings, enhanced flexibility, improved security, and reliability, ease of use and management, and improved customer experience. By choosing a cloud-based solution, telecom operators can streamline their operations, provide a better customer experience, and stay competitive in an ever-changing industry.