Top 5 reasons why social media strategy is critical to your business.

“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman

These words are entirely true. There is no option of avoiding social media. Every brand is available here, and all of them are producing content to promote their business. If you are using social media to promote your business then your competitor is also there on social media. Fact is, you both are selling the same product to the same target audience.

Now, how will you do better than your competitor?

You must have an excellent social media strategy in order to compete with the extremely competitive marketplace.

The benefits of a good social media strategy are countless.

Read this article to know Top 5 reasons to have a social media strategy.

Top 5 reasons why social media strategy is critical to your business.

Social media is a platform that was constructed to ease the people connect with friends, family, and people with similar interest in the virtual network. They use it to share their thoughts, ideas, information, news and so on. But, these days, brands have advanced to leverage benefits out of it.

Let’s see a few of the benefits.

Build brand awareness

Any business or brand can create a social media profile in any relevant platform. You can build very good brand awareness by publishing relevant, interesting, useful content regularly. Apart from quality content; contests and questions to the audience are effective techniques to make them aware of your business and it can be chosen to engage with them.

Induce trust in your brand

You may brag a lot about your brands and businesses in order to induce trust. Unfortunately, this is not the smarter option and people won’t believe whatever you say. Instead, you can provide a true story about their business and values. And it must give them a reason to believe. People love to hear such real stories than false self-praise.

Make communication easy

''A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is.” - Scott cook, an American billionaire businessman.

Social media is an outstanding platform to communicate with the massive virtual network. Anyone can reach to the online world with the help of it. The floor is open to one and all. Be it is positive or negative, people can share whatever they think about your product or business. Your brand image is present in the fingertips of your customer. So, treat them wise.

The above is the comment from one of the fans of Zappos Facebook page. In that, she refers to the problem about the ads run by the Zappos team. She explains the problem very clearly to the firm. The information is a beneficial one to that firm.

Social media makes customer-to-business communication very easy and vice versa.

Best channel to listen

Social media is a prominent channel to listen to the people. If they say anything positive about your business, go ahead and promote it to as many as people possible. Further, don’t forget to show your gratitude to them as Zappos did to one of their supporter/fan on their Facebook page.

If people say something negative about your business, quickly address their needs or complaints and communicate the solutions properly. This will make them feel like they are listened to and will enhance brand loyalty.

Zappos use this strategy very effectively to give the support and address the customer problem.

Very cost effective

Unlike traditional marketing practices such as print, television, and radio advertising, it is really cost effective to use social media as a marketing mechanism. If you are able to catch up amazing engagement in many social media platforms via your organic content itself, then it costs remarkably less compared to traditional marketing practices. Also, paid promotion on social media is even worth the money and effort spent on it, if strategized and optimized correctly.

Vajra believes social media is like a double-edged sword. If handled correctly, it can furnish an ample amount of benefits to your business. At the same time, It can tarnish your brand image in a fraction of a few seconds. So, be extremely aware of what you are publishing and how you are responding to your audience. Always, be polite and transparent in social media.

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