Top 5 reasons why Relationship Marketing is Superior to Traditional Marketing
Thanuj Gunawardana
B2B Sales | SaaS Marketing. Exploring the beauty of marketing and human psychology.
In traditional or consumer era, customer’s buying decision was based on WHAT the company produced and HOW they produced it.
However in relationship era of marketing customer considers WHO the company actually is and their core values in business when making the buying decision.
Following are the key reasons for relationship marketing to be superior and relevant to the present days.
1. Purpose of the business
In traditional marketing, purpose of every business is generating profits. This core purpose comes into effect in almost every decision the company makes.
A business drives on relationship marketing has a far more greater purpose to be in business than mere profits. Yes they make profits, but the profit is a by-product of achieving their purpose. It's not that they are trying to convince customer that they are something that they are not. The business live on that purpose and it's been reflected in all its dealings.
