The Top 5 Reasons To Use Pinterest Promoted Pins

Pinterest is one of the best platforms to be on when it comes to selling. And Pinterest’s Promoted Pins are hugely effective when targeted in the right way for the right audience.

But even with an increase in people on the platform during COVID, many still question whether Pinterest … and more specifically Pinterest’s Promoted Pins … are a serious contender for business marketing dollars.

Without bringing any of my personal connections to Pinterest in, I’ll highlight below the top 5 reasons to use Pinterest Promoted Pins in your marketing.

But before getting there, let’s talk just a little about an important consideration when looking at Pinterest’s Promoted Pins.

One of the biggest mistakes I see businesses making when looking at using Pinterest’s Promoted Pins is that too many heads to Promoted Pins without a clearly designed campaign promotion outlined.

When someone who is struggling to crack Promoted Pins brings me their campaigns, there are often signs that the campaign promotion strategies and campaign objectives aren’t aligned.

This can tank a Promoted Pin initiative’s success even before it gets started.

Want to learn more about promoted pins?

Check out the full article on Medium. https://medium.com/@laurarike/the-top-5-reasons-to-use-pinterest-promoted-pins-number-4-will-surprise-you-69428388b905