Top 5 Reasons Coaches Should Sell High Ticket Programs

Do you want to make more money in your coaching business while also making a more significant difference? Change your business model to selling high-ticket coaching programs.

On any given day in your social media newsfeed, you will see dozens of coaches and experts pitching their latest course on how to make six figures or more, in your coaching career. In theory, courses are excellent; but, they rarely deliver the results that they promise. So why is that?

The fact is there is an attrition rate of 75 to 85 percent in these courses. This means that the vast majority of those who enrol do so with the very best intentions, but unfortunately, they swiftly quit the course after only going through a small part of the content.

Even those who successfully complete the course, are frequently left to “wing-it" on their own. If you need assistance, there is no one to turn to, and there is no one to whom you can turn for an explanation or advice on the lessons or modules you learn about in the course. Nonetheless, we continue to buy and sell courses, notwithstanding these poor results.

However, there is a more effective method for us coaches and experts. Concentrate on selling high-ticket coaching programs rather than investing time and energy in producing a course that might or might not sell and, if it does, will rarely yield real advantages.

First and foremost, what exactly is a high-ticket coaching program?

The term high ticket often refers to anything that costs more than $3K and usually is sold through a phone call. In contrast to courses, high-priced high-value, coaching packages cannot be offered through a landing page or direct from a webinar. Instead, a sales-oriented discovery call is required.

High-ticket coaching programs are not restricted to how expensive they can be. Typically, our clients come to us when ready to sell coaching programs for $10,000, $25,000, or even $75,000 or more. Whichever pricing structure you choose for your offer, there are several compelling reasons why selling high-ticket coaching programs is significantly superior to the traditional course-based business model.

In this article, we will discuss the top 5 reasons to sell high ticket coaching packages.

#1 Your clients achieve extraordinary results.

As a coach, you are committed to making a genuine difference in your clients' lives, and therefore you must ensure that they have the resources and support they require to achieve their objectives. Knowing that only 15 to 20% of those who enroll in a course will complete it, it is extremely difficult to see the end result without completing the program!

Therefore it is simply not possible to do this when selling courses. One of the biggest?benefits of high ticket coaching programs is that they have access to you, whether it's through one-on-one attention or group instruction. They will have the opportunity to ask questions and receive feedback on whatever project they are working on during this session.

Providing them with strategic support and mentoring will help them get closer to attaining their goals. A deeper degree of collaboration allows you to provide someone with the assistance they need to accomplish substantial results.

To give you an example, take my client, John. Within 3 days of our first session together, the training gave him the structure and confidence to sell his high-priced coaching programs for $25K with ease, after only selling his coaching services for a few thousand dollars previously. The extraordinary results his clients now achieve because he has more time to spend with them is monumental.?

#2 Your business makes more revenue?with each sale

Our clients are selling programs and services in the five, six, and even seven-figure range. The argument in favour of high-ticket coaching is quite simple and obvious. Simply using basic mathematics will immediately reveal that structuring your business around a high ticket offer will make it faster and easier to achieve your income targets in a shorter period.

Consider the following scenario:

If you sold a $500 course,

To make $10,000, you would need to sell 20 courses.

OR

You could just sell one $10,000 offer!

To get the same result, you would only need to sell one item.?

The fact is selling a $10,000 package takes the effort, if not less, than selling a $500 course.

You only need to sell a couple of those per month, and you will be well on your way to earning a quarter-million dollars or more in your coaching business. As the price of your program increase over time, the easier it becomes to achieve your income objectives.

#3 You attract clients who are more committed than curious?

There is a saying that goes, "The more they pay, the more they pay attention." It is so true. When people invest a significant amount of cash into your programs, it increases the likelihood that they will spend more time and energy into that investment to realise the return on investment.

"When you've invested a considerable sum into your future, you will work harder to make that work. Gary not only teaches me what to do but also holds me accountable to ensure I do what I said I’d do to get my return upon investment many times over!”

Likewise, my Financial Coach client, Paul shared his thoughts, saying, "When you've invested a considerable sum into your future, you will work harder to make that work. Gary not only teaches me what to do but also holds me accountable to ensure I do what I said I’d do to get my return upon investment many times over!”

The reality is that high-ticket coaching attracts clients who are more invested in the outcome of the coaching sessions. Money is a powerful motivator for many people.

When faced with the task of obtaining a return on your investment, a higher price point will be critical in ensuring your clients take action to obtain the results they desire.

#4 You make more money by working fewer hours

This is something I cannot emphasize enough. It is much easier to scale a business model when it is kept as simple as possible. Adding more complicated layers and increasing the number of moving pieces in your business, the more headaches you will have.

Instead of creating dozens of funnels with various upsells, multiple downsells, complicated tripwires, and numerous offers, you should just focus on making one or two offers that are transformational to your clients and that will allow you to increase your income without putting more time in.

Creating and selling high-ticket coaching packages allows you to take an incredible service and offer it at a premium price while also freeing up time for you to enjoy your life.

Allow me to illustrate with an example: you have a $25K group coaching program that meets once a week. The time you spend serving your coaching customers is only one to two hours each week at the most. You can enrol as many people as you like in your high ticket coaching program, but the number of hours you work will remain the same.

In addition to being scalable and highly profitable, it also provides the support essential for your clients to achieve extraordinary achievements.

#5 You attract your ideal coaching clients and repel those you hate.

Are you tired of spending your time on the phone with people who are just plain and simple deal seekers? The quality of clients you attract is influenced by the price point at which they are offered. Our specialty is working with clients who are ready to build their coaching business through selling and high ticket coaching programs with ease.

People who aren't serious about growing their business are screened out because of the pricing range. It is required to put in the appropriate time, effort, and financial resources to be successful. In order to attract customers who are looking for next-level support, you must have a revolutionary high-ticket coaching program. They are not interested in a course; instead, they are interested in you and your time and attention as you assist them in resolving their most pressing problems. They are looking for their ideal outcome.

The ability to sell high ticket items becomes simple if you understand positioning and messaging. In exchange for your investment, they will benefit from your assistance in achieving tremendous outcomes. People drawn to your programs are positive, coachable, and willing to take action and put in the necessary effort. They also recognise your worth and are both willing and able to compensate you well for your efforts.

The bottom line is that offering high-ticket coaching services is the most efficient means of generating the income and influence you desire. The majority of entrepreneurs start a business to achieve those two objectives. They also place high importance on independence and desire a way of life that facilitates a freedom lifestyle.

A high ticket coaching business model provides you with exactly that:

• The freedom to work with your dream clients.
• The flexibility assists them in changing their lives.
• The freedom to earn as much money as you want.
• The freedom to spend more time with the people who are important to you.

For help selling your high ticket programs or coaching business book a strategy session with us here.