Top 5 Reasons to Know Why You Need Unbiased SEO Analyst?
Mayank Bajpai
Content and Communications Manager at iTouchVision | Content Writer | SEO & Digital Marketing Analyst
Search Engine Optimization(SEO) is the backbone of Search Engine Marketing(SEM). Businesses know the power of SEO. That’s why they are investing millions of dollars in marketing. Now they are dedicated to focusing more on SEO.
Today, we all know that marketing means more visibility on the internet. And to do so, we need SEO, which is a crucial element of internet marketing. And if you don’t have time to focus more on SEO? Hire an SEO Analyst.
But your focus should be on hiring an SEO expert, who is knowledgeable, experienced, and unbiased.
Today's talk is all about being unbiased while taking decisions as an SEO expert. But before we dive deeper, into the discussion, let’s take a look at what is SEO? Note, that it is important too, to make better decisions, after all, we are going to judge an SEO expert!
What is?SEO??
Search engine optimization (SEO) is a process to improve the Search Engine presence of web pages to gain more?traffic.
SEO has three segments On-page SEO, Off-page SEO, and Technical SEO.
In On-page SEO, we focus on content elements. These elements will be visible to users. Some of them are headlines, URLs, meta descriptions, keywords, tags, and content. And remember user's taste matters a lot. So make it delicious and memorable.
Engaging content is a necessity of better On-page?SEO.
Use images, infographics, videos, animation, and slide shows to get a better engagement. Internal linking of useful content and websites is an added advantage for better SEO.
In Off-page Search Engine Optimization, we focus on giving an initial boost to the content.
You can do it with the help of Social Media Channels. When you add new content to your website, immediately put it out on all your social media profiles. You can also add your blog post to content feeding platforms. Some famous platforms are the Google Feed burner, Bloglovin, and Mix. It will help you gain some natural backlinks to your blog.
If you are using infographics or visual content in your blog post, use Pinterest to?share.
Pinterest gives a better initial boost to the visual content. Use the power of Pinterest to boost your Search Engine Marketing. You can also share your content through Email Marketing. It is a traditional and most popular method of Content Marketing today.
Republishing content is another way to get more online visibility for your brand. Most people use other methods like commenting and guest blogging. These methods are also helpful in giving authority to your content.?
Now you know that Off-page SEO is all about promoting your content offsite. We should move on to the third segment Technical SEO. In Technical SEO, we focus on the internal and external elements of websites.
That affects your search engine ranking from the back ends. If you want a better User Experience, it plays a crucial role in that too. Some parts of Technical SEO are website speed, structure, and page size.
To improve your Technical SEO, use better Web Hosting, lighters themes, reduce the number of plugins by using multipurpose plugins and use compressed images. Minification will also help you to load your website?faster.
Some other elements are a mobile-supported website and a better navigation experience. Use of Accelerated Mobile Pages is necessary. Better navigation will guide your users. It will also tell search engine crawlers that navigation is easy for users. That will help you to rank higher.
But remember, to rank better you need an Unbiased SEO Analyst. Now we will discuss five great qualities of Unbiased SEO Analysts.
They tell you good points about your competitors
That’s important too! You are going to market your goods and services in a competitive environment. Then it becomes necessary to know the market standard or what other brands provide.
Take it as a positive sign. And it would be better if you ask more about it. Discuss it in detail to find excellent strategies to overcome this. Suppose, If your competitor is using Better Keywords, you need to know that.
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But who will tell you? Your SEO Analyst.
They tell you your?wrongs
People who know their weaknesses are strong?ones.
In business, finding your mistakes earlier is a boon. Suppose, If users are on your website and they are not able to buy anything. You will lose those customers.
Internet users have no time to?wait!
Content relevancy, website speed, mobile optimization, or site navigation anything can be a problem if it is not done in the right way. With the help of SEO audit reports, we can identify the mistakes easily. SEO experts are masters in that. Check your SEO audit report to monitor the issue related to your website and resolve them for a better user experience.
They tell you real-expected results
Yes, you should know what you can do with SEO and what you can’t. I have seen many people saying that they will double your traffic in 7 days or whatsoever.
You need to know that it is not going to happen too soon.
SEO takes time and hard work and dedication. And to do that you, I and everyone need?time.
So know real things and expect real things.
They research a?lot
Research is an essential aspect of Search Engine Marketing. You can’t do anything without analyzing the content already in the market.
Researching helps us to stay updated with the latest trends, tools, and practices. It also helps to create high-quality content for the audience.
Your SEO expert should know these things.
They really?help
I know they don’t have time to explain everything to you step by step. But after complete work, you will feel satisfied.
Again if, you are not satisfied.
They will listen to you and your problems because they have years of experience. They can resolve your problems with some simple clicks.
No need to say they really help.
Final words
Search Engine Optimization is a game of practice and confidence in facing your customers directly. Anyone can master these skills by practising regularly. But we need to know that the internet world is growing so rapidly, algorithms are updating frequently, and strategies too.?
That’s why if we want to get better results then we have to practice patience more. Patience means time. And SEO takes time but the basics will remain the same to market a brand on search engines.