The Top 5 Reasons Amazon Advertising is on the Top of Every Dealer’s Wish List

Have you written your letter to Santa yet? After hearing about Amazon Advertising’s unmatched reporting, precise targeting, and superior results that maximize ROI, dealers everywhere have moved it to the top of their wish list! Curious as to why it’s such a sought-after present? Here are the top five reasons dealers are hoping to find Amazon Advertising under their tree on Christmas morning.

1. Rich Data Landscape

Due to its millions of users entering personal data daily, Amazon has access to all the details you need as a dealer to appeal to shoppers. Between their up-to-date home addresses, life-event-specific gift registries, and the Amazon Garage, Amazon leverages this information to present shoppers with highly relevant ads. In other words, you can use Amazon data, for instance, to learn if a shopper is expecting a baby, or has a car suited for a growing family, so you can then put your relevant ads in front of them!

2. Precision Targeting

If you’re trying to reach a specific geographic area to market your inventory, Amazon is the best in the business that truly gets you the most out of your marketing dollars. With its highly accurate home address data, you can rest assured that your ads are delivered directly not just to shoppers in the geo-targeted location, but to in-market shoppers who are actively searching for vehicles and are more likely to make a purchase.

3. Enhanced Engagement

By presenting shoppers with relevant advertisements, you give them a more personalized experience that mirrors the high-quality personalization they get while browsing Amazon (or a Dealer eProcess website). This builds confidence with shoppers as they feel their pain points are acknowledged by a trusted authority, making them more likely to engage and shop with your dealership.

4. Captivating Custom Content

Showcase your dealership’s unique personality and offerings with customized content that stands out from the competition! Included within your Amazon Advertising package at DEP, our super fast production of tailored video content creative ensures you’re addressing the preferences and needs of your specific audience. The sky is the limit with Amazon Advertising video ads that are designed to resonate with your intended audience and bring in more sales.

5. Superior Detailed Insights

Effectively track what resonates the most with your target demographic with Amazon’s advanced reporting that allows dealers to match leads and sales to audience views, and see exactly how many people were influenced by these high-performing ads. Additionally, dealers can assess and compare their Amazon Advertising campaign performances and strategically fine-tune future ads for even better results.

There’s nothing quite like extensive data capabilities, custom video ads, and advanced insights to drive ready-to-buy shoppers directly to your dealership! Giving you the biggest bang for your advertising buck, this game-changing advertising platform outshines the competition and has earned its label as one of the hottest toys for dealers this holiday season. Head on over to our website and schedule a demo to learn even more about why Amazon Advertising is the gift that keeps on giving!