TOP 5 PODCASTS OF THE WEEK 12/14
Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.
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1) Do This, NOT That - I Stopped Reading My OWN Email Newsletter!
In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter program. Tune in to find out if it's time for a redo of your company's newsletter program and learn tips and tricks to make it more engaging. Jay shares his own experiences, including variations in delivery, subject lines, and content, to help you rethink and revamp your email newsletter strategy. He also addresses a ridiculous question about what to do with holiday gifts you don't like from someone close to you.
2) The SaaS Podcast - Boast.ai: The Tough Road to SaaS Success and Beyond
Lloyed Lobo , co-founder of Boast.ai , a fintech platform facilitating R&D tax credits, faced numerous setbacks during his entrepreneurial journey, including failed ventures and initial struggles with Boast.ai 's traction. Cold-emailing efforts resulted in rejections, prompting a shift to community building. This approach, fostering customer understanding, referrals, and partnerships, was pivotal for growth. Despite challenges, Boast.ai reached $1M in revenue, and after transitioning from services to a product-based company, it surpassed $10M in ARR. Lloyed's subsequent sale of the majority stake marked a triumph, yet introduced new personal challenges and led to a reevaluation of life priorities after nearly a decade of persistence. Join podcast host Omer Khan on this informative episode!
3) Exit Five - 100% Organic - How Three Marketers Use Content To Drive Revenue
IIn this episode, Dave is joined by Lashay Lewis (Authority Plug ), Ben Battaglia (Your Money Line ), and Rachel Saltsgaver (Seismic ) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover:
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4) Imperfect Action - Starting a podcast in 2024? Here are 7 common mistakes to avoid
When starting a podcast, it's super important to be clear on your topic and your audience, rather than trying to emulate what other podcasters are doing. In this episode, host Steph Taylor is sharing 7 common mistakes that are easy to make and what you can do to avoid them.
5) Perpetual Traffic - Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Ralph and Kasim guest star on Marketing Against The Grain , offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.
T-minus 11 days til Christmas! Finish STRONG! And GEAR UP for 2024 with these insightful episodes FULL of tips!
Strategic Marketing Leader | Product Marketing | Digital Marketer | Demand Generation | Content Creator | Marketing Operations | Email Marketing | Servant Leader
11 个月So many podcasts, so little time!!