TOP 5 PODCASTS OF THE WEEK 11/28
Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.
Sponsored by Marigold
1) The Copywriter Club - Copy, Originality and A.I. with Jon Gillham
In this episode of The Copywriter Club Podcast, hosts Kira Hug and Rob Marsh welcome Jon Gillham , founder of Originality.AI, to explore the evolving role of artificial intelligence in the world of content creation. They discussed how Originality.AI helps writers protect themselves from plagiarism accusations, ensures content authenticity, and even checks facts—areas where tools like ChatGPT and Gemini often fall short.
Jon shares insights on how A.I. has transformed the writing landscape over the past year, offering both opportunities and challenges for copywriters. They also tackle the risks A.I. presents to originality and the importance of leveraging the right tools to maintain the integrity of written work.
If you’re navigating the growing influence of A.I. in copywriting, this episode is packed with practical advice to help you stay ahead in a rapidly changing industry.
2) Marketing School Podcast - Target's Marketing Strategy
In this episode of The Marketing School Podcast, host Erica Martin delves into valuable insights from her years at Target Corporation. She covers everything from branding to customer experience, sharing lessons that can transform your business. Erica explains how Target mastered the art of standing out by deeply understanding their audience and crafting products that resonate. She walks listeners through effective pricing strategies, promotions across various channels, and ensuring a seamless customer journey. Additionally, she emphasizes the importance of monitoring the competition while staying true to your brand's essence. This episode is packed with actionable tips to elevate your marketing game.
3) Sweat Equity - Everything You Need to Start a 100K Per Month TikTok Shop in 2025
In this episode of Sweat Equity by Marketing Examined, hosts Alex Garcia and Brian Blum break down how to turn TikTok Shop into a six-figure monthly revenue channel by 2025. They explore step-by-step strategies, including leveraging hero SKUs, gamified incentives, affiliate programs, and founder-led storytelling. Packed with examples and actionable tips, this episode is a must-listen for marketers and entrepreneurs aiming to capitalize on TikTok’s growing potential.
4) Do This, NOT That - ??MOST IMPORTANT Metric to Track? ??SECRET SANTA FAIL!
In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.
Best Moments:
5) Online Marketing Made Easy - 3 Funnels That Have Made Millions In My Business
In this episode of Online Marketing Made Easy, host Amy Porterfield shares the inside scoop on three marketing funnels that have generated millions for her business. Amy walks through how these funnels showcase value, connect with customers, and drive results. From validating offers and split-testing landing pages to creating list-building strategies and low-ticket course funnels, this episode is packed with actionable insights for entrepreneurs aiming to grow their businesses.
If you're looking for step-by-step guidance to build high-performing funnels, this episode is a must-listen. Explore the strategies, tools, and tips Amy uses to streamline success and inspire action.
Admit it… we all have done it… We all have given unwanted suggestions…
We’ll go to hell for that!