TOP 5 PODCASTS OF THE WEEK 11/10

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

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1) The Marketing Millennials - How to Create an Ideal Customer Profile

Are you struggling with defining your ideal customer profile (ICP)?

In this episode, Samantha Rideout shares her insights with Daniel Murray on the importance of ICP and how it can help you optimize your marketing efforts.

Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are critical for brands to create a more cohesive voice.

Tune in to this episode to discover how defining your ideal customer profile can lead to more targeted and successful marketing strategies.

Listen on Apple

Listen on Spotify

2) Marketing Made Simple - How to Stay Genuine in the Age of AI

AI's buzz in marketing has a lot of people feeling panicked, and unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious?

Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel discussion. In this episode, you’ll learn what’s working today with AI and where we’re likely going. J.J. shares real-world insights, cautioning against AI over-dependence while championing the power of human connection and clear messaging. Listen in and get the inside scoop on the future of marketing!

Listen on Apple

Listen on Spotify

3) Revenue Vitals - Using Data and Customer Insights to Build a Successful 2024 Strategy

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations.

First, he discusses the concept of Pipeline Sources and how they can be used to drive revenue growth. He explains that instead of looking at internal departments, companies should focus on the buyer's perspective and identify proven buyer journeys that drive revenue. By analyzing data from the past fiscal quarters, companies can determine the paths that lead to high sales velocity and optimize their go-to-market strategy accordingly. Chris also discusses the issue of pipeline inflation and the importance of using a performance-based definition of pipeline. He highlights the core health KPIs for a go-to-market strategy, including total net new closed one revenue, all-bound hero pipeline creation, all-bound hero sales velocity, and marketing ROI or blended marketing CAC payback period. Finally, Chris explores the value of qualitative customer interviews and market research surveys in informing strategy and driving change.

Listen on Apple

Listen on Spotify

4) Do This, NOT That - OPEN RATES are DEAD! WRONG!!!

In this episode of Do This, Not That, Jay Schwedelson discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns.

Listen on Apple

Listen on Spotify

5) Sales Pipeline Radio - Customer-Led Growth Best Practices

In this show, Matt Heinz and Julie Persofsky dig into how organizations can foster Customer-Led Growth.

Tune in to:

• Learn why focusing solely on retention isn't enough to unlock the full value for both your customers and your business.
• Discover the power of customer-led growth, where your customer base becomes a source of revenue acceleration.
• Explore the three core customer success funnels to create impactful moments and drive growth.
• Harness the potential of advocacy as a sales engine, accelerating deals and building trust in your journey toward customer-led growth.

Listen on Apple

Listen on Spotify

And as you prepare for your Thanksgiving meal...

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