TOP 5 PODCASTS OF THE WEEK 11/07

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

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1) Do This, NOT That - ELECTION Marketing Tactics that WORK for REGULAR CONSUMER AND BUSINESS MARKETERS???How I prepare to EAT EVERYTHING on Turkey Day! (and YES to STRETCHY PANTS!)

In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.

Best Moments:

• Work question from Sarah about political marketing tactics
• Discussion of bookend emojis in email preheaders
• Using emojis in email "from" names
• The rise of connected TV (CTV) in marketing
• Ridiculous question about Thanksgiving preparation
• Jay's experience with the Turkey Trot run

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2) The Official BNI Podcast - I Can't Refer You

In this episode of The Official BNI Podcast, host Ivan Misner explores how to get creative with your offerings when you're not receiving referrals. He explains how special offers can lead to fantastic testimonials and generate multiple referrals. If you're finding it challenging to gain referrals, this episode provides valuable insights on adjusting your approach to attract more business opportunities.

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3) Personal Injury Marketing Mastermind - How Mental Health Claims Maximize PI Settlements: A Complete Guide

In this episode of Personal Injury Mastermind, host Chris Dreyer sits down with Dr. Jeremy Cassius , founder of the Mental Pain and Trauma Center, to explore how incorporating mental health claims can significantly enhance the value of personal injury cases. Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are essential in modern PI litigation.

They delve into why mental health claims are often overlooked, how psychological evaluations provide concrete evidence for mental anguish, and the impact of pre-existing conditions on mental health damages. The episode also covers strategies for involving mental health experts in pre-litigation and how addressing psychological trauma can strengthen overall case value.

If you're interested in maximizing settlements and understanding the crucial role of mental health in personal injury cases, this episode offers invaluable insights.

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4) B2B Revenue Vitals - This Person Should Own Your GTM Strategy | RV220

In this episode of B2B Revenue Vitals, host Chris Walker challenges traditional B2B go-to-market strategies. He dives into who should really own the GTM strategy (spoiler: it's not the CMO) and explains why your GTM should operate like a factory. Chris covers crucial topics like post-sale reporting lines, the debate between attribution and business-level KPIs, alignment between the CMO and CEO, LTV to CAC ratios versus GTM efficiency, and the dynamics of larger versus smaller teams.

If you're looking to transform your company's GTM approach, this episode is packed with frameworks and insights that can make a significant impact.

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5) The CMO Podcast - Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders

In the latest episode of The CMO Podcast, host Jim Stengel sits down with Claudine Cheever , the VP and Global Head of Brand and Marketing at Amazon. With the holidays fast approaching, they delve into insights and perspectives on this year's holiday season. Claudine shares her remarkable journey—from earning a Bachelor's Degree in Liberal Arts at Colorado State University and a Master's in American Studies at the University of North Carolina, to starting her career as an editor and then spending 20 years at renowned ad agencies like McCann, Saatchi & Saatchi, and Ogilvy.

About eight years ago, Claudine made the leap from agency life to join Amazon, a company that has profoundly changed how we live and do business since its founding by Jeff Bezos in 1994. They discuss how Amazon has grown to nearly $600 billion in revenue with a market cap of about $2 trillion, becoming a brand many of us can't imagine living without. Claudine talks about joining Amazon for the opportunity but staying for the creativity and culture, offering valuable insights into what it means to be a leader of leaders.

This episode provides an intimate look at leadership, brand building, and the thought processes of top CMOs. It's a fascinating conversation that's definitely worth a listen for anyone interested in marketing, leadership, or the inner workings of one of the world's most influential companies.

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