TOP 5 PODCASTS OF THE WEEK 10/24

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

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1) Good Content with Shannon McKinstrie - Navigating Content Creation When Everything Feels Overwhelming

In this episode of Good Content, Shannon McKinstrie tackles how to navigate content creation when everything feels overwhelming. She shares tips on creating simple, relatable content that provides small wins or brightens someone’s day, while emphasizing the importance of taking a break if needed. Shannon also discusses using specificity to address audience struggles and crafting reels that grab attention quickly. If you’re feeling the weight of content creation right now, this episode offers both encouragement and practical advice.

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2) CMO Confidential - The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm

In this episode of CMO Confidential, Tom Goodwin , a leading expert in innovation and marketing strategy, explains why much of today’s digital advertising is built on flawed principles. He critiques the over-reliance on precision marketing, where success is often overstated, and highlights the importance of brand-building, especially in the AI age. The discussion covers key insights into digital ad inefficiencies, why slow and steady marketing wins in the long run, and the necessity of refocusing on fundamentals. Listen in for actionable tips to optimize your marketing strategy and avoid common industry pitfalls.

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3) Marketing School - The $100M Mindset That Alex Hormozi Stress-Tested

In this episode of Marketing School, Neil Patel and Eric Siu ? dive into an insightful conversation with Alex Hormozi, where they explore key strategies for scaling businesses and maximizing acquisitions. Drawing from Alex's book $100M Leads: How to Get Strangers to Want to Buy Your Stuff, the episode touches on the challenges of running a holding company, the evolution of content strategy, and the crucial role of storytelling in business growth. If you're looking to level up your business mindset and improve deal-making, this episode is packed with actionable takeaways.

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4) Do This, NOT That - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying ?? ) WHAT TV SHOW WOULD YOU GO ON?

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.

Best Moments:

• Work-related question from Alex about LinkedIn messaging tactics
• Effective but annoying tactic of sending meeting invites directly
• Discussion on curated offers based on activity and their effectiveness
• Ridiculous question about which reality TV show Jay would like to participate in

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5) Creator Club - Ask yourself these 5 questions before starting a YouTube Channel

In this episode of Creator Club, Katie Steckly shares valuable insights for aspiring YouTubers. Before diving into the world of content creation, she breaks down the 5 key questions you need to ask yourself to determine if starting a YouTube channel is the right move for you. While YouTube offers great opportunities, it's not for everyone, and this episode will help you figure out if it’s the right platform for your goals. Whether you're new to content creation or looking to expand your presence, this episode is packed with practical advice to guide your decision-making process.

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