TOP 5 PODCASTS OF THE WEEK 09/19

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

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1) Right About Now with Ryan Alford - Make Millions with the Art of Charisma with Brett McDermott

In the latest episode of Right About Now, host Ryan Alford dives into the fascinating topic of charisma with Brett McDermott, the "charisma hacker." Brett breaks down charisma into three key components: power, warmth, and presence, and explains how anyone can develop these traits to become more charismatic.

They explore the balance between confidence and humility, the importance of active listening, and how charisma plays a crucial role in politics, leadership, and personal success. Brett also shares actionable tips on building charisma as a skill, along with insights into motivation, financial stability, and the power of persistence in achieving freedom.

If you’re interested in mastering charisma and elevating your personal and professional life, this episode is packed with valuable advice and practical strategies.

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2) The Marketing Secrets Show - Advanced Scaling Tactics: Building Partnerships and Optimizing Your Funnel

In the latest episode of The Marketing Secrets Show, host Russell Brunson shares powerful strategies for scaling and optimizing your business. This episode features insights from the Selling Online Event, where entrepreneurs at different stages of their journeys asked questions about growing their ventures. Russell dives into advanced tactics, from building valuable partnerships and refining sales funnels to leveraging continuity models and scaling high-ticket offerings.

A key focus of the episode is the importance of creating value through collaborations and strategic partnerships. Russell explains how collaborating with industry leaders and structuring profit-sharing models can accelerate growth. He also touches on optimizing sales funnels for B2B and high-ticket sales, with tips on shortening the buying cycle by involving all decision-makers upfront.

If you're looking for practical, actionable advice on scaling your business, building partnerships, and optimizing funnels, this episode is packed with insights you can apply right away! Tune in for expert guidance on taking your business to the next level.

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3) Do This, NOT That - NEW DATA: What is BEST TIME to Send EMAIL? ?? Starbucks dude loses it! ??

In this episode of Do This, NOT That, host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks.

Best Moments:

• Work-related question from Becky in Minneapolis
• Myth about the best times to send email marketing campaigns
• Explanation of why varying email send times can increase conversions
• Ridiculous question about Jay's Starbucks order
• Anecdote about a rude customer at Starbucks
• Jay's Starbucks order hack: Pike Place coffee

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4) The Marketing Architects - Marketing as a Science with Professor Byron Sharp

In this episode of The Marketing Architects, marketing expert Professor Byron Sharp , director of the Ehrenberg-Bass Institute and author of How Brands Grow, dives into the science behind marketing. The discussion challenges the idea that marketing is purely intuitive, highlighting the importance of evidence-based strategies and debunking common misconceptions about marketing effectiveness.

Key topics include why TV advertising remains a powerful tool for building mental availability, why luxury brands follow the same rules as mass-market brands, and how marketers often misinterpret data. The episode also explores the future of TV advertising, streaming, and the global landscape of marketing practices, with a focus on long-term brand-building rather than expecting quick sales results.

If you're eager to understand how marketing should be treated like a science, this episode is filled with research-driven insights.

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5) The Agile Brand? with Greg Kihlstr?m - AI and Human Creativity in Marketing with Diana Lee, Constellation

In this episode of The Agile Brand, the focus is on how AI and human creativity can work hand-in-hand to drive marketing success. Greg Kihlstrom speaks with Diana Lee , CEO and Founder of Constellation, a cutting-edge SaaS platform that helps Fortune 500 companies build, launch, and manage compliant creative assets at scale. Together, they explore how marketers can effectively blend technology with human insight to create more impactful campaigns and foster deeper audience connections.

Diana shares her perspective on how Constellation streamlines the creative process through automation while ensuring compliance, allowing brands in industries like Auto, Pharma, and Banking to operate more efficiently. The conversation also touches on the importance of maintaining creativity in the face of advancing technology and the evolving landscape of marketing.

This episode is packed with insights on balancing innovation and creativity, making it a must-listen for anyone interested in how AI is shaping the future of marketing.

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