TOP 5 PODCASTS OF THE WEEK 08/15
Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.
Sponsored by Marigold
1) Stacking Growth - Marketing in Competitive Categories with Kyle Coleman
In this episode of Stacking Growth, host Chris Walker sits down with Kyle Coleman to dive deep into the challenges of marketing in highly competitive categories. Drawing from Kyle’s extensive experience in the tech industry—from his work at Looker and Clari to his current role at Copy AI—they discuss essential strategies for standing out in saturated markets. The conversation covers the power of differentiation, effective positioning, and how to leverage emerging technologies like generative AI to gain a competitive edge.
Kyle shares practical insights on balancing speed and perfection in go-to-market strategies, using AI for SEO and content creation, and enabling smaller marketing teams to maximize their impact with limited resources. This episode is packed with actionable advice for anyone looking to thrive in a competitive landscape.
2) Positioning with April Dunford - Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
In this episode of Positioning with April Dunford, April Dunford dives into one of the most crucial aspects of B2B technology marketing: the power of differentiated value. April explains why understanding and articulating your product's unique value is essential for standing out in a crowded market. She breaks down the difference between value and differentiated value, discusses how to strike the right balance between features and benefits, and offers practical tips on how to effectively communicate your product's value to customers.
April also shares insights on common mistakes to avoid when segmenting your audience, the importance of mastering your product walkthrough, and how a strong understanding of your differentiated value can lead to messaging that truly resonates with your target market. Plus, she touches on themes from her book, Sales Pitch: How to Craft a Story to Stand Out and Win, providing listeners with actionable strategies to improve their positioning and sales efforts.
Whether you're struggling to stand out or just looking to refine your approach, this episode is packed with valuable takeaways to help you outperform competitors and win over customers.
3) Do This, NOT That - THIS Makes No SENSE! Big Discounts = Bad Performance? 4.3 Stars BETTER 5 Stars? ?? WEIRD Food Combos! People are GROSS ??
In this episode of Do This, NOT That, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry!
领英推荐
Best Moments:
4) Metrics and Chill - Proven Strategies for Growth in Healthcare Marketing
In this episode of Metrics & Chill, Jennifer Christensen , founder and partner at Beacon Media + Marketing, shares the transformative journey of her agency from a content and inbound marketing firm to becoming a national leader in marketing for mental and behavioral health clinics. Jennifer delves into how they've leveraged tools like Databox for more effective reporting, navigated the transition to telehealth, and embraced the impact of AI on their marketing strategies. She also highlights the importance of a collaborative industry approach in driving sustainable business growth and performance. This episode is packed with actionable insights for anyone looking to achieve predictable growth in the healthcare marketing space.
5) Confessions of a B2B Entrepreneur - Changing The Working World with Tony Jamous of Oyster
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Tony Jamous , the founder and CEO of Oyster HR, to discuss his entrepreneurial journey. Tony reflects on his experience scaling Nexmo to a multi-million-dollar success and how it shaped his approach to his current venture in the remote work space. Oyster HR is transforming how companies manage global remote teams and payroll. Tony shares valuable insights on using OKRs to align international teams, the challenges of rapid growth, and his perspective on maintaining work-life balance. This episode is packed with lessons for B2B entrepreneurs navigating the complexities of global expansion and the future of work.
Marketers with no design backgrounds
$3.8m ARR. $0 raised. I have no idea what I'm doing.
3 个月Thanks for the shout out team!