TOP 5 PODCASTS OF THE WEEK 07/11

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

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1) The Smart Marketer Podcast - Three Proven Offers You Can Use To Launch Your New Product

In the latest episode of The Smart Marketer Podcast, host John Grimshaw dives into the critical subject of Offers, sharing three proven offer formulas that can be used to successfully launch your next product. John, along with his team at Smart Marketer, has seen these strategies work across a variety of businesses and industries.

Join John as he unpacks each formula with real-world examples and provides actionable insights for marketers and entrepreneurs. You’ll learn:

• The greatest enemy to selling your product
• When to use the Buzz-Builder Launch
• The best scenarios for the Pre-Order (or Beta) Launch
• Keys to achieving growth and scale

Don’t miss this episode if you want to master the art of product launches!

Listen on Apple

Listen on Spotify

2) The HeyCreator Show - The 10 Books EVERY Creator Needs To Read

In the latest episode of The HeyCreator Show, hosts Matt Ragland and Tim Forkin dive into the essential reads for every digital creator. Matt kicks off by discussing 10 must-read books for creators, categorized into Mindset, Business, and Process.

Later, Tim joins for the first edition of Creator Advice, a new segment where they answer questions from the HeyCreator community, placing themselves in their situations to solve problems and offer practical advice.

Books discussed include:

• The War of Art by Steven Pressfield
• The Pathless Path by Paul Millerd
• Bird by Bird by Anne Lamott
• Perennial Seller by Ryan Holiday
• Obviously Awesome by April Dunford
• Dotcom Secrets by Russell Brunson
• $100M Leads by Alex Hormozi
• The Art and Business of Online Writing by Nicolas Cole
• Free Time by Jenny Blake
• Building a Second Brain by Tiago Forte

Tune in for valuable insights and tips to help you on your creator journey.

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3) Do This, NOT That - My Offer is NOT WORKING. What should I do? ???FRIENDS or THE OFFICE? | Ask Us ANYTHING

In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office

Best Moments:

• Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat
• A listener asks if sponsoring an email newsletter is an effective marketing tactic
• Jay advises against trying new tactics if an offer is struggling with your existing audience
• Jay shares tips for effectively sponsoring email newsletters, including endorsement-style ads
• Jay emphatically chooses The Office and shares trivia about the show's casting
• Jay promotes the Guru Conference and encourages listeners to leave a review

Listen on Apple

Listen on Spotify

4) Ahrefs Podcast - What IS and ISNT working in SEO in 2024

In the latest episode of the Ahrefs Podcast, host Tim Soulo sits down with Aleyda Solís , founder of Orainti and a top SEO specialist, to discuss what's working and what’s not in SEO for 2024. Aleyda shares her insights on the latest SEO tactics, common mistakes in backlinking, and the effective use of AI in SEO.

Join Tim and Aleyda as they cover:

• Running and managing a successful SEO consultancy
• SEO tests that deliver results
• Tools for effective SEO testing
• Strategies for established companies and startups
• Executing SEO without disrupting other business areas
• Effective backlinking techniques
• Leveraging AI for SEO advantage
• Enhancing website FAQs with AI
• Ensuring AI use doesn’t get flagged by Google
• Optimizing content for Google indexing
• The importance of differentiation in SEO
• Recommended websites and personal branding tips

Don’t miss this comprehensive conversation packed with actionable SEO strategies and insights.

Listen on Apple

Listen on Spotify

5) Perpetual Traffic - 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

In the latest episode of Perpetual Traffic, hosts Ralph Burns and ?????? Lauren Petrullo, MBA welcome Tom Shipley, a seasoned entrepreneur and former special forces operator, to share his secrets for business growth through mergers and acquisitions. Tom delves into his journey, from surviving the tech bubble to building Atlantic Coast Brands, and offers invaluable strategies and insights.

Join the conversation to learn:

• How to unlock business growth through M&A
• Creative financing and acquisition techniques
• Identifying perfect acquisition targets
• Structuring innovative deals
• Leveraging your network for funding
• Motivations behind selling a business
• Retaining key employees post-acquisition
• Avoiding common acquisition pitfalls

Tom’s stories and advice provide a comprehensive guide for business owners looking to scale in innovative ways. Don’t miss this episode if you’re aiming to elevate your entrepreneurial game!

Listen on Apple

Listen on Spotify

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