TOP 5 PODCASTS OF THE WEEK 04/18
Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.
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1) Better Advertising with BTR Media- Amazon DSP: Targeting Differences From Sponsored Display
Launching an exclusive Amazon DSP series, hosts Justin Nuckols & Destaney Wishon delve into its precise targeting capabilities with Adam Mellott from BTR Media, highlighting how small adjustments can dramatically reduce wasted spend for brands, starting with a nostalgic look back at one of our first episodes.
2) Do This, NOT That- WOW! ==> Amy Porterfield! 50 MILLION PODCAST DOWNLOADS! #1 Marketing Expert in U.S. joins the show!
In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance.
Best Moments:
3) Limited Supply- Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page
As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok?
It’s another Q&A episode, and hosts Nik and Moiz are tearing into some of your best questions from their Slack channel.
What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads??And what the heck do CEOs actually do all day anyways?
Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed to failure? And later, Nik and Moiz explain why talking to people who have had negative experiences with your 3PL is vital before selecting your supplier. Why is Moiz sharpening his knives at the thought of some of his old suppliers? Yeah. He’s preparing for war this week. Tune in to find out why.
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4) Inside Google Ads- Will better Ad Strength get me better results?
In this episode of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.
Listen in as Jyll answers questions from:
Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score? A YouTube user who wonders why pinning a headline lowers Ad Strength. James Talbot on TikTok: Does Quality Score refer to relevance to the search?
Jyll explains that Ad Strength is a good practice indicator, but Quality Score, based on actual performance, is more important. She breaks down the three components of Quality Score and reveals which Google Ads score you should ignore altogether.
Plus, there’s a new segment! In the “Insider Challenge,” Jyll presents a real-life Google Ads problem for you to solve. Can you improve a campaign with an average Quality Score?
5) Marketing Operators- Holistic Retention Strategies and Driving LTV
Join hosts Connor Rolain, Cody Plofker, and Connor MacDonald for this riveting episode!
Key Discussion Points:
Soooo... does this mean we can just say we are "scientists" to all the people who ask us what we do for a living and then don't understand?
Strategic Marketing Leader | Product Marketing | Digital Marketer | Demand Generation | Content Creator | Marketing Operations | Email Marketing | Servant Leader
7 个月Love the Thursday Podcast Top 5 post!