TOP 5 PODCASTS OF THE WEEK 03/28

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

Sponsored by Marigold

1) Stop The Scroll w/ Brianna Doe- TRY THIS For an 85% Response Rate! I Bri's Briefs

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch.

Main Discussion Points:

• Reaching out to influencers can be challenging - they likely get a high volume of requests
• Be clear, concise and transparent in your outreach emails and messages
• Tailor your communication style to your brand and industry
• Provide context on why you want to partner with them but don't presume what type of partnership they'd be open to
• Connect your request to their content and audience
• Do not share budget details in initial outreach

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2) Do This, NOT That- AI MISTAKE to AVOID! and MY BDAY! Ask Us ANYTHING

In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay.

Main Discussion Points:

• Using AI like ChatGPT to write marketing content
• Don't just copy and paste AI-generated content or it will hurt your search rankings and click-through rates
• Change at least 30% of the AI output to make it work well- Use AI as an idea generator and content prompter
• Jay's uncomfortable "happy birthday" experience at a restaurant
• Does not like the common restaurant tradition of waiters singing happy birthday
• Felt awkward and did not know how to react
• Thinks the tradition needs to end

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3) Remarkable Marketing Podcast- Different is the New Better - How do You Stand Out in the Sea of Sameness? By Using Big Ideas and Creative Execution

In this podcast episode, host Eric Eden is joined by Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event.? Moreover, Daniel touches upon his innovative book launch and the significant impact of big, creative ideas in marketing. The episode underscores that adopting creative and differentiated approaches in crowded markets can exponentially increase business success.

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4) SEO Podcast The Unknown Secrets of Internet Marketing- Mastering the Art of Link Building

Join one of the co-hosts and top SEO Consultant, Matthew Bertram as he conversationally delves deep into the intricacies of link-building strategies and how others in the industry are doing it with success. Many specific examples are provided!

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5) Builders from business.com- Motivating Your Workforce with HR Leaders SVP Gena Romano and VP Zelna McGee of Centerfield

Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and productivity, the importance of purpose, impact, and belonging, and advice for aspiring HR leaders. Join host John Busby for this riveting discussion!

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Listen on Spotify

Keep at it!! The hard work will pay off! Or crazy thought... explore influencer marketing?? You didn't hear it from us though!