TOP 5 PODCASTS OF THE WEEK 03/21

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

Sponsored by Marigold

1) B2B Growth- Marketing with ZERO cash

In this episode of B2B Growth, hosts Benji Block, Brent Barkey, and James Carbary discuss the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.

Takeaways:

• Shift from generic how-to content to more personalized content that connects with your audience.
• Leveraging personal brands, targeted outreach, and bottom-of-funnel content.
• Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.

Listen on Apple

Listen on Spotify

2) Podcast Marketing Trends Explained- 80/20 Podcast Marketing: What to Invest In (& What to Ignore) at Each Stage of Your Show’s Growth

Most podcasters waste their time on these tasks that will never lead to growth. Are you?

Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence.

But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth?

In other words, what if you could get the same results while spending drastically less time on your show?

Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth? Join co-hosts Jeremy Enns and Justin Jackson to discuss:

• Breaking Down the Numbers: Data on high-growth show time spends
• What stood out from the categories of growth in the data?
• Where to spend time when you’re first starting your show
• Finding opportunities to improve your show in your daily life
• Where to spend your time once your show has traction
• Time-sucking tasks to ignore or eliminate
• The ultimate amplifier of every hour you spend on your show
• How much time are you spending on your show each week?

Listen on Apple

Listen on Spotify

3) Do This, NOT That- I CRIED During The NOTEBOOK…and EASY BOOST to CLICKS for Blogs, Social Posts, and Email…I Ask Us ANYTHING

In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques.

Key Discussion Points:

• Using curiosity and questions in headlines increases engagement across channels
• Shorter blog post titles and social media posts lead to higher clickthrough and engagement rates
• Crafting LinkedIn post introductions with fewer than 10 words leads to 40% higher engagement

Listen on Apple

Listen on Spotify

4) Local SEO Tactics- Do Business Hours Impact Ranking For Google Business Profile? - 220

If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, host Jesse Dolan talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business.

What You’ll Learn:

• How adjusting business hours can affect visibility and searchability on Google.
• Why accurate business hours are crucial for Google's algorithm in ranking businesses.
• What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes.

Listen on Apple

Listen on Spotify

5) The Copywriter Club- SEO Changes & Practical Website Updates | Follow Up Friday

Most copywriters and content writers don't give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up.

But that's a mistake.

The client experience you create can be a huge differentiator for you and your business. Hosts Rob Marsh and Kira Hug are joined by Jason Friedman. He shares about creating a unique experience for your clients is a total game changer—especially if you want to work with high-end clients.

Listen on Apple

Listen on Spotify

Hopefully these podcasts make you feel more understood than at the family gathering... happy marketing!