TOP 5 PODCASTS OF THE WEEK 03/14

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

Sponsored by Marigold

1) The Current Podcast- CMO Laura Jones on the final frontier of Instacart’s retail media ambitions

Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.

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2) Do This, NOT That- HATE MAIL! Ask Us ANYTHING

This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content!

Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your business plans or marketing efforts.

Main Discussion Points:

• Jay reads several hate emails he has received criticizing him and his podcast
• He explains why he finds them entertaining rather than upsetting
• Jay stresses the importance of not letting negative feedback stemming from someone's bad day derail your marketing plans or email campaigns

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3) Social Selling- Unlocking Your Leadership Potential

In this episode, host Daniel Disney digs into the 3 biggest social selling fails that salespeople and LinkedIn users often fall into. He covers common traps to avoid and how you can learn from these fails to improve your own social selling strategy.

Main Discussion Points:

• Ego (letting likes, comments and followers go to your head)
• Lack of consistency (taking long breaks from posting)
• Focusing too much on vanity metrics vs. tangible business results

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4) AdExchanger Talks- From ‘Big Data’ To Business Intelligence

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with. Join host Allison Schiff for this insightful episode!

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5) The Simple and Smart SEO Show- SEO Changes & Practical Website Updates | Follow Up Friday

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolve around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings.

Crystal highlights the importance of due diligence in SEO practices and shares insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility.

The episode also emphasizes the utility of podcasts for gaining backlinks and concludes with philosophical reflections on the value of the journey over outcomes.

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Happy Friday-eve!