TOP 5 PODCASTS OF THE WEEK 02/15

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

Sponsored by Marigold

1) MarTech Podcast- You ONLY Need ONE Testimonial l Growth WINS

Host Benjamin Shapiro invites Allie Kelly, CMO at Intensify, to explore the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Allie discusses why marketing needs a data shift.

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2) Do This, NOT That- SECRETS to Boost Contest & Giveaway ROI!! Ask Us ANYTHING

In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.

Main Discussion Points:

• Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes (2:19)
• Having 25 winners instead of just 1 leads to over a 400% increase in contest entries (5:06)
• Contests focused on speed, like rewards for the first 100 people, create excitement (5:45)
• Jay finds red carpet interviews about celebrity fashion disingenuous (9:55)

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3) Clicks and Giggles- Branding with Belly Laughs with Katie Pannell

When was the last time you giggled your way through a discussion about brand strategy? If it’s been a while (or ever!), you're in for a treat! Join host Jordan Rothwell Perry in this interview with the quick-witted Katie Pannell, who brings her theatrical zest to the world of marketing.? The chat uncovers the secret sauce behind successful branding, with Katie revealing how a dash of humor can make.

Topics covered:

• Origin of the podcast name.
• Ditch having a serious "name" to be taken seriously.
• Importance of being understood in one's profession.
• Pivoting in business and try new things.
• Dealing with criticism and opinions.
• Societal expectations vs. entrepreneurial lifestyle.
• The value of mentorship and the willingness to invest in acquiring knowledge.

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4) BNI & The Power of One- Maximizing Cross Chapter Networking

In this episode of the Power of One host Tim Roberts answers submitted questions. What is the best way to maximize cross chapter networking?

Give this episode a listen to find out for yourself!

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5) Market Your Genius- Creating Client Non-Negotiables

"Your ideal client profile is helpful, but having a client non-negotiable list is equally, if not more important."

In this episode, host Nikki Nash walks you through how to create your non-negotiable list for clients. If you want to work with clients who you can truly help get results and who are a joy to work with - creating and using your non-negotiable list is the key.

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This doesn't have to be you! Tune into these top 5 shows of the week to learn how YOU can STICK OUT in the crowd!