TOP 5 PODCASTS OF THE WEEK 01/11

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

Sponsored by Marigold

1) Do This, NOT That- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING

In this week's episode of Ask Us ANTHING, Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, he dives into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts!

Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.

Main Discussion Points:

• Email signatures have low tracking rates but high engagement when optimized
• Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates
• Changing email signatures 2-3 times per year is key to keeping engagement high
• Jay's top show to rewatch for the first time is Sons of Anarchy

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2) The Agile Brand with Greg Kihlstrom- Recruitment advertising to find the best candidates with Neil Costa, HireClix

In this episode, join host Greg Kihlstrom to talk about successfully finding the right candidates in a continually challenging job market, and how recruitment advertising plays a role in this.

Helping him discuss this topic, he welcomes Neil Costa , Founder & CEO at HireClix.

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3) The Kristen Boss Podcast- Goal Drama

You may be a goal setting pro who never reaches their goal. Or maybe you don’t even know where to start when thinking about setting a goal. Today, host Kristen is going to help clean up any drama that you may have around setting and working towards a goal. Because if you don’t have a healthy relationship with setting goals, you will avoid setting them altogether. And that means no growth in your business or yourself.

Here are a few highlights:

• What happens when you write down your goal and make it specific
• How to know how to set your goal parameters and timeline
• How to avoid hustle when working towards your goal
• What to do when you find yourself in drama while working on your goal
• The questions to ask yourself if you don’t hit your goal
• Why you must see failure as a necessary milestone

There’s a big difference between a “goal setter” and a “goal getter.” A goal getter takes action and learns about themselves in the process. Because the true result of setting a goal is what you reveal about yourself and how you learn from that along the way. It’s so much more than hitting a milestone! Listen now for more.

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4) Marketing School- What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)

In this episode, co-hosts Neil Patel and Eric Siu delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, they uncover the key to boosting profits. Additionally, they shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout their discussion, they underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.

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5) The Authority Hacker Podcast- 8 Ways To Adapt Your SEO In 2024

In this week’s episode, hosts Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.

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And this is exactly what you'll learn through listening to these podcasts!