Top 5 online courses to enhance your Digital Marketing knowledge (all free)

Do you want to stand out as a marketeer, are you ready to upskill and become more digitally focused? As we see more of a direct focus on all things digital, marketing has seen a real change in recent times. Traditional marketing methods are still integral to any marketing strategy, however we are now seeing a shift towards newer, more digitally focused methods. Display Advertising, Analytics, PPC, SEO are all marketing terms that are becoming widely recognised. Marketing has changed, people have changed, trends have changed.

Now more than ever, it is paramount that as an individual you keep up and ensure you continue to learn and develop, this will not only ensure you can best serve your employer but also ensures you continue to create your own personal brand and gain an even better understanding of marketing as it is today.

As we see more and more people driving towards the internet and social media taking off like never before, now is the perfect time (if you haven't already) to add to your repertoire and learn more about digital marketing.

Have you applied for a job recently and been pushed back due to a lack of digital experience/knowledge?

Having spoken to many marketing candidates recently, I know that this is still a common reason for not getting a job or not been considered at CV sent stage. Companies are now looking out for digital marketing experience or at least some training in this field.

Do you want to take yourself and your employer to a different level?

By doing additional courses, you are allowing yourself the opportunity to bring a whole other dimension to your skill set, which then in turn benefits your employer and the company you work for. Perhaps you are gunning for a promotion but just need a little bit more to get this over the line, perhaps you want a pay rise but need to justify why you are worthy of this. Extra accreditation and education can aid your appeal on both counts.

Are you reliant on traditional marketing methods and losing track of what is current and relevant?

As I mentioned in my opening statement, traditional marketing methods are still extremely important and these have laid the foundations, but as the market shifts it is important that you shift with it. TikTok, Instagram, Facebook are all platforms that should now be thought about from a marketing perspective. TikTok has 650 million users worldwide, the stage has never been as big to put your brand out there and be recognised.

One key thing, I am not a Marketer.

As a recruiter with a specialism in Marketing, I wanted to put together this article to give you my insight (through research) on what are the best free Digital Marketing courses on the market.

I know after recruiting for Marketing roles daily, what clients are looking for and also know how important it is to upskill and add more strings to your bow to make you stand out. See the best 5 courses available now!

1. Fundamentals of Digital Marketing. Offered by?Google

This course covers all aspects of Digital Marketing. Each module consists of several lessons that include text and video making it an easy and enjoyable learning process. Some of the modules you will cover include social media marketing, building web presence, advertising and analytics.

• 40 hours
• Certificate upon completion
• Quizzes to test your progress

?2. Digital Marketing Course: Get Certified in Digital Marketing Offered by?Hubspot https://www.hubspot.com/resources/courses

Hubspot have multiple marketing courses, covering social media, content, inbound marketing. So you can select to do specific ones or work your way through them all.

This particular course is similar to Google's in that it covers most areas of digital marketing, the course can be used by Marketing Managers looking to upskill their digital marketing expertise, marketers looking to broaden their skillset, or Students looking for an introduction to digital marketing.

• 4 hours
• 9 lessons
• 37 videos and 11 quizzes
• Certificate upon completion

3. Master Digital Marketing Offered by?LinkedIn Learning

Like Hubspot, LinkedIn Learning has an array of different learning paths for its users. The one that stands out is the 'Master Digital Marketing' course, that allows marketers to cover 34 hours worth of training. This course covers SEO, Social, Advertising and much more. Like the previous courses mentioned, you will receive a certification upon completion.

4. Digital Marketing overview offered by Alison

This course takes a deeper look at Email Marketing and tracing the customer journey. The course is split up into 4 key modules, with different areas covered in each module. The duration of the course is around 4-5 hours. You will get a digital certificate upon completion. Other courses are available too, so once you have completed one, start another one. :)

5. Digital Marketing Strategy Offered by?The University of Edinburgh

Completely self-paced by estimated to take 8 weeks if you commit to 4-6 hours per week, on this course you will learn how to create a digital marketing strategy for implementation in your business. The syllabus is broken up into 8 modules topics covering each of the 8 weeks. You do need to upgrade to attain certification upon completion but can complete the course free of charge.

If you want to stay ahead of other marketers then it can do no harm in adding to your skill set and continuing to learn. I would advise any marketers who do not have much knowledge of the digital world to take a look at the courses mentioned and the many others you can find.

If I can help in any way then follow and connect with me on LinkedIn at: https://www.dhirubhai.net/in/jamesrcrowther/

Or to find out more about Reach Resourcing and what we do visit: https://reachresourcing.com