Top 5 for October: Dancing billboards, space fail, and how (not) to spend ￡100million
Actually following up on this. Another month, another Top 5. If you’re sat at your desk looking for a few things to look at instead of having to reply to your 142 unread emails, then you’re in the right place!
Here are my favourite things (worth sharing on a professional networking platform) from October:
1. “That’s interesting, my daughter’s looking for job...”
This is amazing. Nwora (before this open letter an unknown junior who works for the Ad Association) hits the nail on the head, tells everyone in advertising what it’s really like being a gay, black kid trying to get his foot in the door in advertising. The reality is that most companies dish out internships to their mates’ children at dinner parties. Nwora’s got a point, and has some great tips for companies who are genuinely looking to change how they hire. If Liz Jones at Karmarama and other agency leaders really want to “make adland a microcosm of real society” [as she says here], they need to worry less about artificial intelligence and read this ?? > Change the way you hire. Now.
2. Brex-shit
What can you buy with one hundred million quid? A small island in the Bahamas. 6 or 7 townhouses in Kensington. 7,142,857 of those special ￡14 Kit Kats. The government dished out ￡100mil on an ad campaign to tell everyone about Brexit, only for Jon at Atomic London to absolutely tear it to pieces. Of course he’s right, the advertising campaign is totally shit ?? > Analysis of the worst advert ever
3. People prefer art to advertising
How many times do you read about how marketers want to "create content that audiences engage with"? With advertising, this'll ultimately never really happen. That's because marketers are exactly that; marketers, trying to sell us shit with advertising. If only all TV ads, OOH billboards, and other campaigns were as great as this music video, maybe we'd engage with their content ?? > Starry Night by Peggy Gou
4. Proper innovation
For some reason Samsung (and agency BBH) decided to send a phone into space to take a selfie of Cara Delevingne. The Samsung CMO describes the whole thing as “breaking the boundaries of what is possible with innovation”. Two guesses for what happens next… ?? > Spoiler alert: Buzz Aldrin wins
5. CALM are the best
Suicide charity "Campaign Against Living Miserably" (CALM) hosted a midnight walk last week to support families with lost relatives and promote their support for those in need. Around 1000 people walked through London last weekend as the clocks went back. CALM currently get 14,000 calls to their advice line every month, after the UK saw 6000+ suicides last year, with young men the most common demographic to end their own life ?? > Need help or know someone who does?
Thoughts on my Top 5? Comment or message me! While you're here, Worksome have been presenting our vision for the future this month... If you want us to pop in and host a 'Lunch & Learn' session for your leadership or staff on what the future workplace looks like, I'd love to talk ?? Drop me a message ??