Top 5 Native Ad Platforms

Advertising has been there since the time someone started to sell his products or services for commercial gain. Advertising forms the backbone of a major chunk of sales of any company. But it is equally true that customers perceive ads as intrusive and feel offended in one or the other way as they cause an interruption in normal activity. This is precisely why more and more companies are today utilizing the services of native ad platforms as their ads are considered less intrusive and they also lead to better conversion rates. The following is a list of top 5 native ad platforms based upon their popularity among the clients looking for online advertising. 

• Revcontent

This is a native ad network that started late but soon carved a niche for itself. It is today giving other established native ad platforms like Taboola and Qutbrain a run for their money. There are talks that this network has more clients than even giant companies like YouTube and Amazon. Revcontent is today providing services to clients like Heavy.com, Diply, Newsweek, The Christian Post, and International Business Times. You would be surprised to know that this network denies its services to more than 98% of the applicants. 

• Taboola

Taboola had to be given 2nd position in this list of native ad platforms because of its reach and spread. This company is known for marketing content and it gives a very popular widget to publishers to promote their articles, slideshows, and videos. This ad network has some of the most popular clients in its list including BBC, Business Insider, USA Today, TMZ, and Mail Online. The company provides a choice to its readers to give their feedback. This allows the company to continue to learn and improve upon its services. 

• Outbrain

Outbrain is one of the oldest native ad networks that has been around since 2006. Like Taboola, it helps in publishing content of businesses and provides them reach to very wide audience. Outbrain has to its credit a list of some very impressive clients like ESPN, TIME, The Daily Telegraph, New York Post, Slate, Fortune, and many other small and medium sized businesses. The widget of the company is today installed on more than 35000 websites of the world.

• Nativo

Nativo is another big player in the world of native ad networks. It is providing its advertising services to some 300 big brands around the world and close to 350 publishers. Digital advertising from Nativo allows the users to scale, automate and measure their advertisements to get better returns on investment. 

• Gravity

Gravity is a popular and effective native ad platform for big and small companies around the globe. It is a network with a difference in the sense that it makes an attempt to understand the interest of the users and then serves them content according to their taste. It is currently looking after advertising needs of companies like Sony, AOL, Gap, Toshiba, and Intel. 

This is only a tentative and subjective list of native ad platforms and there are many more popular services around the world.