The Top 5 Most Common Issues When Ordering Print and How to Avoid Them

As the Marketing and Creative Manager at Blink, I've seen firsthand the challenges businesses face when ordering print materials. While print remains a powerful tool for branding and communication, navigating the process can be fraught with pitfalls. Here are the top five most common issues we encounter and some tips on how to avoid them:

1. Miscommunication on Specifications

One of the most frequent issues is miscommunication regarding specifications. This can include the size, color, material, and finish of the print materials. Misunderstandings can lead to delays, increased costs, and unsatisfactory results.

How to Avoid It:

• Provide Detailed Specifications: Ensure that all details are clearly outlined in the order. Include dimensions, color codes (Pantone or CMYK), paper type, and finish.
• Request Proofs: Always ask for digital or physical proofs before the final print run. This helps catch any errors or misunderstandings early.
• Clear Communication Channels: Maintain open and clear communication with your print provider. Regular check-ins can help ensure everyone is on the same page.

2. Inconsistent Color Quality

Color consistency is crucial for maintaining brand integrity. Variations in color can occur due to differences in printing equipment, materials, and processes.

How to Avoid It:

• Color Calibration: Work with a print provider who uses calibrated equipment and standardized processes to ensure consistent color quality.
• Pantone Matching System (PMS): Use the Pantone Matching System for critical brand colors to ensure their accurate reproduction.
• Sample Reviews: Review samples from previous print runs to ensure consistency.

3. Incorrect File Formats

Submitting files in the wrong format can lead to delays and additional costs. Print providers often require specific file types to ensure the highest quality output.

How to Avoid It:

• Follow File Guidelines: Adhere to the print provider’s file format guidelines. Commonly accepted formats include PDF, EPS, and high-resolution JPEGs or PNGs.
• Resolution Matters: Ensure images are at least 300 DPI (dots per inch) to avoid pixelation.
• Convert Text to Outlines: If using vector files, convert text to outlines to prevent font issues.

4. Overlooking Bleed and Trim Areas

Ignoring bleed and trim areas can result in unwanted white borders or cut-off text and images. This is a common mistake that can ruin the final product.

How to Avoid It:

• Include Bleed Areas: Extend your design 1/8 inch beyond the trim line to account for cutting variances.
• Safe Zone: To avoid being cut off, keep important text and images at least 1/8 inch inside the trim line.
• Templates: Use templates provided by your print provider that include bleed, trim, and safe zones.

5. Not Allowing Enough Time for Production

Rushing the print process can lead to mistakes and compromises on quality. Last-minute changes or approvals can also significantly delay the timeline.

How to Avoid It:

• Plan Ahead: Start the print process well in advance of your deadline. Factor in time for design, proofing, revisions, and production.
• Set Clear Deadlines: Communicate your timeline and deadlines clearly with your print provider. Ensure they can meet your schedule before proceeding.
• Account for Shipping: Don’t forget to include shipping time in your overall timeline, especially if your print provider is not local.

Conclusion

Ordering print materials doesn’t have to be a headache. By being proactive and paying attention to details, you can avoid common issues and ensure a smooth print process. At Blink, we’re here to help you navigate these challenges and deliver high-quality print solutions that meet your needs. If you have any questions or need assistance with your next print project, don’t hesitate to reach out. Let’s put your brand in your clients' hands with confidence and precision!

Feel free to share your experiences or tips on avoiding print pitfalls in the comments below. Let's learn from each other and make the print process seamless for everyone!