Top 5 Mistakes Nonprofits Make When Pitching to Donors
Let’s be honest—pitching to donors can be intimidating. You’ve got a mission that matters, but if you don’t get your pitch right, it’s a dead end. The good news? Most of the mistakes nonprofits make are completely avoidable.
Here’s what NOT to do when you’re pitching to donors:
1. Talking Too Much About Yourself
Donors don’t want to hear your life story (unless it's related to the mission). Focus on them—why they should care and how their support will make an impact. Don’t drown them in information about your nonprofit’s history; stick to what’s relevant.
2. Focusing on the Organization, Not the Impact
It’s easy to get wrapped up in the details of your nonprofit, but donors care more about the impact than the org itself. Tell stories. Show the change you’re making in people’s lives.
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3. Not Personalizing the Ask
A generic pitch won’t cut it. Tailor your approach to each donor. Show them why their support is needed for this specific project and how it aligns with their values.
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4. Failing to Create Urgency
If there’s no urgency, why should a donor give now? Make it clear why their support is critical today. Whether it’s a time-sensitive project or an urgent need, urgency compels action.
5. Neglecting Follow-Up
The pitch isn’t over once you leave the meeting. Follow-up is key. Send a personalized thank you, provide additional information, and keep them in the loop. A great follow-up could make the difference between a one-time gift and a long-term partnership.
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Final Thoughts:
Donor pitching isn’t about perfection; it’s about connection. Avoid these common mistakes, and you’ll be on your way to closing more deals and building stronger relationships.